2. Target group: Because the enrollment targets of the training class and the remedial class are different, it will be much better to target the target group first and then enroll students. If you are mainly primary school students, you can go to primary schools and communities, and the chances of recruiting students will be much greater.
3. Reasonable arrangement of time: the enrollment work is also divided into off-season and peak season, so we should also pay attention to methods and strategies when enrolling students, such as publicity some time before the start of school, or at the end of winter and summer vacations, the effect will be better.
4. Innovative enrollment marketing: The way of WeChat marketing enrollment is very innovative and can also adapt to the development of the times. On the one hand, we can use micro-signals and WeChat groups to promote enrollment, on the other hand, we can use friends circle and official WeChat accounts to expand the market.
5. Organize publicity activities: When enrolling students, it is necessary to attract everyone's attention. Naturally, there must be some preferential activities or interactive activities, especially training institutions with children as the main target group. They can organize some parent-child activities to stimulate consumption through preferential ways, or attract more parents to sign up through open classes.
6. Bonus discount: issue bonus cards to reward students. According to the project, semester, tuition, grades, continuing education, etc. Design grading standards and give discounts when paying tuition or book fees.
7. Concessional fee: preferential students' collective admission. Students from other training institutions and individual study programs. Large-scale projects attract students. A school has many subjects and students have needs. Increase projects, form the competitive advantage of large-scale projects, provide all-round and multi-functional services, charge by package, and offer discounts for new projects for old students.
8. Free trial: Free trial enrollment. Books are inevitable, and tuition fees are exempt from trial. The premise of this method is: quality must be guaranteed, communication is in place, and the way of testing before learning can be adopted.