During this time, everyone has heard about the popularity of GPT, and the development of artificial intelligence is too rapid. No one will doubt the development of artificial intelligence now. Now everyone is worried about whether artificial intelligence will replace human beings, the safety of artificial intelligence, and more people are discussing whether artificial intelligence will have emotions in the future.

In recent years, artificial intelligence has been highly sought after and related industries are in full swing. Now AI teaching has also entered people's field of vision, claiming to replace teaching teachers in the future. In the past, factories with organic sea tactics also claimed to use robots to reduce the number of workers. This sounds like intensive labor to liberate human beings, which is not only a phenomenon in the industrial field, but also in the children's interest training industry. This is a new blue ocean, and countless investors who have left the Red Sea have entered or intend to enter this Lego thinking storm maker children's programming training industry.

However, 99% of these investors are amateurs and have no experience. At most, they have only done interest training in other projects, and the children's programming training of Lego mindstorms is blank. They basically don't know how to plan and open such institutions, especially in terms of courses. During this time, friends from all over the country often come to ask us questions about the curriculum. They basically see some franchisees' promotional advertisements on Baidu or Tik Tok and other related media platforms. Every introduction is different, and everyone says yes, but I don't know how to choose.

Below I will make an analysis of the related problems that plague them, hoping to give investors a guide. I think it is ok to create or join, mainly depending on my own situation. If I know the course and market operation very well, I can create it myself. If it is a small white class, I can only find reliable cooperation. Sometimes saving money will become an endless investment, but it will become a bottomless pit for wasting money. In the later stage, the more you save, the more you invest, and the franchise fee is generally less than 50 thousand.

Small county, small area, low cost and low input are the first choice. Start small and expand when there is improvement. This is the safest step in running a school. It is impossible for training institutions to recruit students at once. Too much investment in the early stage, the cost is definitely high, so the early stage income is small and the pressure is great. When people are under too much pressure, the possibility of failure is estimated to be high. Remember.

Some investors think too highly of this industry and fool themselves. First of all, they positioned themselves well. This industry is an ordinary training course. As long as the direction is correct, it is not difficult. For example, the institutions that cooperate with us in running schools help to train teachers in the early stage, and then copy the course materials and give a rendering for decoration reference. Almost enough. If you have money, you can start classes in about 1 month, and tens of thousands of dollars will be enough.

Expensive participants are generally talking about the whole process of counseling and operation. This is complete nonsense. Deal with it yourself in your own shop. If they are too dependent, they will be closed. If they don't understand, just call WeChat. It is particularly emphasized here that people who are too dependent should not start a business, but are only suitable for working.

Let's talk about the key points first, how to set up the curriculum system.

For beginners, the first concern is the course, which is similar to opening a restaurant to know how to cook, so the course is the first problem we have to solve. Let's talk about the course.

At present, the courses in this industry basically include the following:

1, Lego Department (divided into preschool and school age according to age, big and small according to particles, and non-programmable and programmable according to programming, usually corresponding to these models 9090, 9076, 45002, 9656, 9686, Weiduo, Spike and EV3).

2, robot manufacturers (divided into plastic and metal, module programming and code programming, some institutions are called single chip microcomputer, in fact, ARDUINO open source hardware, as well as 3D printing, drones, humanoid robots and so on. )

3, children's programming (usually including SCRATCH/PYTHON/C++, and now there are some software systems in China, similar to 3D modeling, similar to my world, etc.)

The above three courses need to be combined to be competitive, rich in courses and wide in coverage. If you only choose 1 in three courses, there will be many problems.

The reason for this is the following：

The possible problems in class divided into classes are as follows.

1, Lego department course

If your institution only offers Lego courses, then the equipment used in your course is only large particles and small particles. The big particles are basically pipes and replaceable machines, while the small particles are 9686, Vedo, Spike and EV3.

Then, your course will be relatively boring and monotonous. If you are 3- 16 years old according to your age, then the basic study period is 13 years. In other words, each teaching aid should be used for at least 2 years. If a child uses the same teaching aid for too long, he will definitely get bored. This is certain and objective. Even if you arrange more courses, it is meaningless, which means that the above courses are far from enough. In addition, Lego particles are motor-less, which means that it belongs to a static model and is slightly less attractive to children.

Only 9686 will have electricity courses. 9686 may be used at the age of 7, and WEDO/EV3 may be later. There are considerable problems in the transition from WEDO to EV3. This is the knowledge of the industry, so I won't explain it, but now there is another spike, which was originally designed as a transitional product, but it has not been promoted yet, the course is not perfect, and the price and EV3 are not perfect. If parents have to study in your institution for four years before they can have electricity courses, they may not be able to wait.

In addition, static courses have no sense of science and technology for parents. Nowadays, large granular modules in shopping malls and casinos are too common and can be seen everywhere. Parents are too ordinary to think that they have no sense of technology. In this case, parents' willingness to register will not be too high, and the conversion ratio will be low. This is the pain point of many pure Lego institutions. (In summary, large particles are too common, and parents are already tired of aesthetics. In addition, traditional institutions now have this course, and the competition is not differentiated. )

The above is the model diagram of Legoda granules. These large particles are too common in the market, whether it is a nursery or even a clothing store (which I saw in Anta's store), it has no attraction for parents. No matter how eloquent your sales are, courses without a sense of technology are at a loss. Therefore, it is difficult for many pure Lego institutions to recruit students. In fact, the most basic problem is the curriculum. It must be very difficult for you to do something that your parents don't approve of.

(The above answer may be refuted by many Lego organizations, saying that motors can be added to large particles now, yes, but no matter how you change and add motors, the modules faced by children are the same, all large particles, nothing new. This is a fact. If students are not interested, they will naturally not renew their fees, so it will be difficult to enroll students. Without referral and a high proportion of renewal fees, it is difficult for institutions to survive. )

Attention, everyone. At present, our relationship with beautiful countries is extremely poor. Lego equipment is rarely allowed to participate in the white list competition of the Ministry of Education. Remember, Lego equipment is rarely used to teach science and technology classes in schools now. )

2. Robot manufacturer course

At present, there are a lot of robot maker courses at home and abroad, such as VEX, LASY, X-Force X-Expansion, ARDUINO expansion, Korean, X-Bo, X-Star, etc.

However, there is a problem, and the curriculum is still single. Anyway, Lego is the best in the world (80 years old), and there is no one. Some brands, no matter how you promote single-chip microcomputer or module programming, are just a branch, and they will never escape from Lego system. Parents know that there are still many Lego brands. If your institution doesn't have Lego courses, you will definitely lose a large number of students. Therefore, we suggest that the new institution must be a combination of Lego and robot maker courses. Such a comprehensive course is the future trend. There are four reasons for comprehensive courses:

1, enrich courses, 2, save costs, 3, meet the needs of more parents, 4, more conducive to enrollment and renewal.

Therefore, we can't open a robot maker course alone, because the level of understanding of parents, in summary, can't survive alone.

In fact, there is another problem, curriculum differentiation. There are many cooperative educational institutions at present. However, if we want to cooperate, we must first know whether there is competition in their cities. If there is competition, what courses does the other party have? This must be understood. Your organization doesn't take the course for granted, so we should consider cost, competition, sustainability and local acceptance.

This is a key point. Now many investors blindly open campus, and after opening it, they find that the course is either this problem or that problem. Those unscrupulous or ignorant franchisees have no experience at all and blindly arrange the curriculum system, which directly leads to the lack of competitive advantage in the curriculum. In this case, it is very difficult to survive. Let me give you an example. If your competitor's child wants to come to your campus to study, you can't refuse, but he studied WEDO before. If you come to your organization, you can't.

In order to prevent the course from repeating, you can only let him learn EV3, but he is not old enough to take this course. What do you think will happen? (I heard that XXX didn't give EV3 classes to kindergartens before, so I can imagine their helplessness. )

The above is the robot maker course we are using now, and parents have basically never seen it in the market. For children, it must be highly recognized. If there is local competition, it will be very competitive to use this differentiated course. I believe that students from your competitors will transfer to your organization soon.

3, pure children's programming course

In recent years, network programming courses have become popular, and people are brainwashed by these advertisements and have a great interest in programming. These representatives include Tongcheng Tongmei, VIPCODE, programming cat and walnut programming. Numerous advertising fees were smashed, which may be equivalent to the performance of Mengniu last year. China people were invited to drink yogurt for free for one year.

Due to the huge usage of WeChat, the advertisements in the circle of friends are terrible. Whether you want it or not, it will be pushed to you. It's too direct and rogue. There are also Tik Tok advertisements, little red books and so on. There are also crazy network programming advertisements, which will make people who want to start a small business scalp explode.

To tell the truth, there are so many rich people in China that they can't even imagine. China was demolished everywhere, and countless people who made a fortune overnight were demolished. For them, it is too simple to spend hundreds of thousands of dollars to invest and start a business. In this way, the problem comes out. Programming interest classes have become the first choice for countless entrepreneurs.

However, as long as there is no regret in entering this industry, it can be said that it is 100% regret, and 99% need not be said by me. I am sure that I have contacted countless investors who have invested in this small-scale programming from all over China, and no one has the confidence to survive.

So why is this? There is a simple reason. Parents in China turn a deaf ear to programming, but most of them don't know what programming is. Now children's programming is basically fun programming, which can be said to be fun programming. It can be said that it is not interesting at all. Maybe they just came into contact with a few classes and thought it was very interesting, but after studying for a few times, it was not the case. Is programming really that simple, especially for children, it is actually very difficult, so it is difficult for them to stick to it, so there is a big problem.

This is another example. When we were in the scraping class before, it was very simple at first. Things bounce back when they hit the edge, making a sound, and they will deform or disappear when they collide with each other. These are really interesting, but this is only the basic knowledge of the pre-programming module, and there will be difficulties later, such as coordinates, positive and negative numbers, random numbers, variables and lists. Some children don't understand positive and negative numbers. How can you let them know the coordinates? Three at the most.

This is modular programming. If the child is patient, he can listen to your explanation. If a child arrives in PYTHON, most functions are unknown, that is, English knowledge has not accumulated. Usually the programming class becomes an English class, and they recite words every day. (Note: Now children's programming is basically learning SCRATCH/C++/PYTHON)

If they insist on this, can his organization survive? This is almost impossible. Many such investors complained to us after finding the problem, saying that it was particularly difficult to add Lego or robot courses, so let us help him upgrade the courses. In fact, they are passively seeking change, and it is too late to solve the problem. Most of them are not far away.

I suggest that friends who want to open such training courses must consider it comprehensively when setting up courses. Lego+robot maker+programming, the combination of the three, Lego+robot+programming can enrich courses and save costs. If you only use Lego teaching AIDS, the cost is about 60,000-80,000, but if you combine 20,000-30,000 teaching AIDS, it is almost the same, which not only saves the cost, but also enriches the course. Why not?

As far as I know, large-scale investment is difficult to survive, because the cost is too high, and it is impossible for training institutions to recruit many students at once. Our training institutions are not fast-selling products in restaurants and shopping malls, nor are they exploded in one activity. Training institutions can also break out during activities, but they are all short-term courses with low fees, mainly drainage, and need to be transformed, let alone 100% transformation. The enrollment activity of our Guiping campus in Guangxi attracted 137 students, and about 60 students were transformed in two months, which is the highest among all our campuses. Some campuses are still transformed into about 30%, which means that it is impossible to recruit many students at once. Even if you have more than 65,438+000 students, two classrooms are enough.

Therefore, it is enough to invest 2-3 classrooms and at least 2 teachers on a small scale in the early stage, and invest 2-3 classrooms and an activity area with an area of 60- 100 square meters in the early stage. Don't think it is too high, as a result, it will waste money and time. The key is to waste time. Generally, it will take at least 2-3 years to invest in the training industry until it closes. Small-scale investment costs are not high and there is no pressure. When a considerable number of students are enrolled, the scale can be expanded. Expansion is easy, and if we want to reduce the scale, it is equivalent to bankruptcy.

Small-scale investment has expanded the campus in less than a year, and so has Xi 'an Campus. After all the previous stimulation, it naturally grew. There are hundreds of cooperative schools in our country. Basically, it is recommended to enter on a small scale, about 100 square meters, and develop steadily, otherwise the pressure will be too great and it will not last at all.

Let me talk about the benefits and advantages of comprehensive courses first.

The main purpose of combined courses is to invest in small but good enrollment. Although we are a training institution, we are also an enterprise, and we need to make money. Where can there be money without students? Without money, how can I pay rent and pay wages? Students are very interested in Lego brainstorming course. Short-term classes are easy to change and continue, and it is perfect to expand to programming courses. We found that the price of programming courses in some local campuses is lower than that of robot courses, which is quite wrong.

This is equivalent to giving up development yourself. Usually, we will recommend students who have studied robotics to enter programming classes selectively, so that your campus will have sustained development and parents will have sustained expectations. Nowadays, children love to learn too little to concentrate on learning programming. So we screened the robot course. Those who meet the standards are recommended by the teacher to learn programming, and those who fail to meet the standards continue to learn robotics courses. For those who meet the standards, students will inform parents that your child has the potential to learn programming.

According to our experience, as long as parents receive your recommendation, 90% will choose to switch classes to study programming, but teachers should honestly recommend it, otherwise they will hurt themselves.

According to our comprehensive curriculum model, it is difficult to fail for four reasons.

1, little investment, no pressure. Teaching assistants are 20,000-30,000+40,000 (generally 400 yuan/square), which is basically around 654.38+10,000.

2. Good registration and update.

3. Students have sustained interest.

4. Parents have persistent expectations.