First, from the product point of view, 1. Drainage products What is a drainage product? Its attributes can be used by every family, and its profit is not high, or even no profit at all. Such as cleaning glass, dredging sewers, etc. These are drainage products that are trusted and recognized by customers and often needed.
At the same time, we should also consider seasonality and customer attributes. For example, it is windy and dusty in the spring and autumn, and you can start by cleaning the glass. Customers belong to high-end residential areas, or 80' s and 90' s groups, and are used to looking for home service from domestic companies.
2. Profit product What is a profit product? For example, the cleaning of household appliances, the renovation of stone materials, the nanny's new moon, and the cleaning services of sofas, carpets and mattresses have all made considerable profits.
With this product design, you won't be confused at the beginning, and you don't have to push all your business out, and you can get some accurate customers.
Second, the way of obtaining customers 1. Of course, there are also many offline activities in the community. For example, we can limit 500 customers to convene and set up an activity similar to discount promotion, so that customers can participate in our activities as soon as possible by signing up. Of course, activities can include a series of profitable products such as cleaning sofas, cleaning mattresses and cleaning carpets.
I believe everyone can see that this is a set of combined marketing skills. The positioning of drainage products and profitable products is very clear, and the relationship between them is also very close in the process of promotion and service.
2. Posting advertisements Of course, in addition to community activities, there are some groups created through some social platforms, in which detailed information of some businesses, such as names, benefits and prices, can be posted. Some low-grade communities can also post advertisements, and the employees in this community can be responsible.
Or you can try it in a high-end residential area, but the property and security prices in high-end residential areas are relatively strict, so you must stick it in a place that does not affect the appearance, so as not to be complained by customers.
3. Communication with the property In addition, we must maintain close communication and contact with the property in the community and try our best to seek joint ventures and cooperation. With the blessing of the property, it is easy to stabilize customers, develop new customers and show their fame.
Then why try to reach a cooperation with the property? It is precisely because domestic companies and property management companies have the same nature, such as "uniqueness" and "exclusiveness". Once there is cooperation, the property management will generally not find other domestic companies, so this is also the most important way to get customers.
Third, the recruitment and management of workers. Friends who know the domestic industry know that the recruitment and management of aunts have been bothering many people.
1. Let's start with recruitment. For the recruitment of domestic aunts, we must first make it clear that this is a normal job and should be done all the time. Only in this way will we not worry about the shortage of domestic aunts in our future work.
Of course, it is also skillful to recruit aunts. The most important way is to use WeChat group, and the more groups, the better. Behind every recruited aunt, there are at least six or seven familiar domestic aunts.
Therefore, we have to recruit this aunt and bring in all the domestic aunts she knows, thus ensuring that the reserves of domestic aunts are increasing and the speed is very fast.
2. How to Keep Auntie When recruiting Auntie, they find that your list is not much and your salary is not high, so you can't keep anyone. Therefore, it is necessary to provide value to aunts and let them stay.
1) continuous charging.
What we have to do is to keep posting lists in the WeChat group, so that aunts can choose, have lists to pick up, and of course make money.
2) Business training
To recruit more aunts, we must have a systematic training (training is free), issue certificates to them and improve their skills. Invisible aunt's skill has improved, and her salary will also show an upward trend.
3) Pull people to reward them
When an aunt brings other domestic aunts in, give them some rewards, so that they will be more motivated to help you recruit more domestic aunts.