The revenue of media broadcasting rights in the World Cup has gradually expanded, from $65.438+0.2 billion in 2002 to $3 billion in 2065.438+09. Diversified entities such as "internet plus football" have been established one after another, and more people around the world pay attention to football, participate in football and join in football. The following is a competitive analysis of the football industry.
Competition analysis of football industry
According to the analysis of football industry, football is the largest single sport with the highest output value, the widest audience and the greatest influence in the world. The total annual output value of the world football industry reaches 500 billion US dollars, which is called "the world's 17 largest economy". Football accounts for 43% of the total output value of the sports industry, surpassing rugby, basketball and volleyball. Football leagues and football clubs are in the forefront of global sports events and group business value rankings.
The brand value of football has been greatly improved, the development of football industry has become increasingly active, and the industrial chain elements such as football events, equipment, venues and training have become increasingly mature. Under the catalysis of the 20 18 World Cup, the demand for relevant talents in China's football industry surged in 20 19, which was 33.8% higher than that before the 20 18 World Cup. Among them, the number of football coaches has increased by more than 50%. The competition analysis of football industry predicts that by 2025, the sports industry in China will reach 5 trillion market space.
1, Adidas
Adidas is a member company of German sporting goods manufacturer Adidas. 20 1 1 In March, a new advertising slogan, Adidas is all in, was launched at a cost of1.60 million euros. 20 17 In June, Adidas was selected as the list of the 50 smartest companies in the world by MIT Science and Technology Review in 20 17. In July 18, 19 and 20 18, the Fortune Global 500 list was released, and Adidas ranked 480. 20 18, 18 In February, the "Top 500 World Brands of 20 18" compiled by the World Brand Lab was announced, and Adidas ranked 49th. In 20 19 and 10, Interbrand ranked 45th in the list of top global brands 100.
2. Nike
Founded in 1972, Nike was founded by Bill Ballman and his alumnus Philip Knight. Headquartered in Beaverton, Oregon, USA, Nike is a world-famous sporting goods manufacturer. The company produces all kinds of sporting goods: clothing, shoes, sports equipment, etc. In fiscal year 2002, the company's operating income reached a record $4.98 billion, an increase of 2% over fiscal year 2000/kloc-0. 20 18 July, the Fortune Global 500 list was released, and Nike ranked 34 1 in the Fortune Global 500 in 20 18.
3. Shida
According to the competition analysis of the football industry, Qingdao Xinxin Sporting Goods Co., Ltd. is a foreign-invested enterprise specializing in the production of sporting goods, which was established in Qingdao, China on 199 1. It has a history of 40 years in Korea, with strong technical force, advanced production technology and perfect quality inspection system, and its "Star" brand basketball, football and volleyball have won awards. "Star" takes "quality first, reputation first" as its purpose. On the basis of producing traditional superior products, we also developed football shoes, sports protective articles, tennis, badminton rackets, sports socks, sports bags, sportswear and sporting goods, and developed into a comprehensive sporting goods manufacturer with international professional level. Shida products are exported to Asia, America, Europe and other regions, and have won the trust of more and more customers.
At the beginning of 2020, the Overall Plan of Football Reform and Development in China was issued. The state has vigorously developed youth football, improved infrastructure such as football venues, and strengthened international exchanges, laying a foundation for cultivating the football culture of the whole society and promoting the sustainable development of football in China, and striving to reach the world leading level in 2050.
At present, with the football capital market entering a more rational and stable development period, and with the Chinese Super League entering 16 years, the business development strategy of Chinese Super League will be more innovative and breakthrough. The League will carry out a series of reform measures, including integrating and optimizing internal resources, upgrading brand building, strengthening self-media communication, and strengthening online and offline cooperation with sponsors, etc., and the commercial value of Super League will reach a new level. That's all about the competitive analysis of the football industry.