Dezhou braised chicken contains food culture and canal culture. After more than 300 years of accumulation, it has condensed into Dezhou brand braised chicken. The braised chicken soup with more than a dozen precious seasonings in the traditional processing technology has also made Dezhou braised chicken fragrant for 300 years. As a product of this culture, the brand value of Dezhou paji is self-evident. Based on this, enterprises will make a fuss about the brand and find the core competitiveness of the brand, which has become one of the important tasks in the new era.
Second, the product changes from high temperature to low temperature, guiding the concept of green consumption.
Continue to implement the development idea of changing from high-temperature products to low-temperature products until fresh products, in line with consumer demand. By introducing advanced production equipment, creating low-temperature production conditions, building modern warehouses and purchasing cold chain distribution vehicles, we will comprehensively build low-temperature products and cold chain distribution systems. At this stage, we will comprehensively guide and popularize the concept of green consumption and improve the modern living standard.
Third, clarify the core position of sales.
Take sales as the top priority of the group and make every effort to build an efficient and high-level sales team. All departments concentrate on cooperating with the sales work. Strengthen the skills training of sales staff, improve the assessment system, establish a clear and feasible reward and punishment system, and maintain the internal vitality of the sales team. Adhere to the strategic thinking of stabilizing the base market, developing the strategic market and adjusting the foreign market. Commodity retail and catering services have continued to develop, and the advantages of characteristic operations have been continuously enhanced.
The catering industry of the Group adheres to the business philosophy of "operating to generate income, managing to create profits, providing high-quality service, being safe and stable", constantly improving itself, upgrading hardware configuration and strengthening staff skills training. At the same time, change the business model, from going it alone to integrating resources, make every effort to build the catering brand "Laodexiang" of Dezhou Paji Group, highlight the distinctive catering in Texas, form a distinctive and unique catering culture, gain popularity and expand influence.
The business form of medical and health care products is good, and the market competitiveness is significantly improved.
The real estate development industry has developed steadily and the first construction project is progressing smoothly.