Hello, now let's talk about how to make a free brand marketing promotion plan. For brand marketing in education and training industry, the essence is to use the least cost and the fastest speed. The most influential target customer base, and even reach a deal. But for brand marketing, the main KPI assessment is cost, efficiency and target customer groups. How to promote brand marketing in education and training industry? Brand marketing promotion scheme is shared, but the shortcomings of education and training industry are more obvious. The target customers in the education and training industry are very concerned about the following three points: 1, money; 2. distance; 3. Opportunity cost. Many education and training industries are mainly in the form of physical stores, and the customer groups are all local, most of which are affected by distance factors. Brand marketing plan cooperates with other partners. If it is a children's education and training company, it can cooperate with children's favorite toy brands and picture book brands. If the brand partner you are looking for is well-known, your own brand communication will be improved. Of course, in the nature of cooperation, you can negotiate with your partners how to achieve free strategic cooperation. Local promotion. Face-to-face communication and sales is one of the ways to deepen emotional communication with the target group, but it is by no means distributing leaflets on the street. This effect is very poor, I believe everyone has seen it, and many people are also disgusted. It is best to organize on-site activities with the participation of target groups. How to promote brand marketing in education and training industry? Brand marketing promotion scheme sharing promotes brands through a series of online community activities. Online community is a popular brand operation mode at present. We search all kinds of target user groups on the Internet, then select the people who really need them in the group, join the community we cultivate, and then do various activities in the group to cultivate our potential customers. Use peripheral products to drive the sales of main products. Many brands in the education and training industry have their own courses and books. Compared with courses, the price of books is accepted by more people. Then we can use books to expand brand awareness. Use easy-to-spread games or small programs to expand brand awareness with preferential activities. We can design a small game or program, spread out the old customers now, and then promote it with some new media accounts that we can cooperate with. It is best to set up a lottery link in the game, so that winning customers can directly come to the store to participate in activities, thus successfully attracting traffic. Want to know more about soft marketing dry goods, please pay attention to official website, China Investment Media Network, and welcome your consultation.