The joint strategy A of Tmall online shop operators must first understand what the other party wants. Help provide what the other party lacks, or help them solve it, and consider their problems from the other party's standpoint. What is missing? Jewelry companies such as gifts, coral diamonds, T400 and other businesses jointly do theme activities * * * Enjoy customer resources: print each other's information on the delivery package. Profit sharing: low proportion, multiple explosions, link profit sharing. What do we want? UV consumer's order brand awareness operation case: JD.COM Mall cooperated with T400 to place its own store LOGO under explosive products. General principle: the merchants who choose to cooperate must be consistent with our target customers and have different categories. Advertising strategy A. Where is the advertising display? Baidu brand promotion of websites, communities, mobile clients, magazines and cooperative stores where target customers gather, Tmall flagship store promotion of Renren, brand awareness promotion of diamond booth, and sales promotion of through train competitors. B. Evaluation and confirmation of promotion effect A. Accurate statistics of traffic sources B. Traffic conversion rate C. Update organizational strategy A of launching planned activities next month through effect evaluation. We do our own activities, not cooperate with Taobao. Do your own activities, just like Taobao has resources. If Taobao has no resources, it can launch a theme activity with other businesses. B, how to spend the money? The key to drainage promotion is not advertising, but the content of promotion, what products to sell and who to sell. Who is the person who bought the product? What promotions are they sensitive to? The new UV is suitable for postage. If the old customers are suitable for full discount, they will be reduced. Give it to C when it is full. How can the store manager communicate with the designer, tell him what you want, and then show him a few pages. This is the effect you want, and then tell him what you don't want! D, activity flow, project management-division of labor, who does what, the manager calls. User experience design: page, rules, customer service, warehouse, communication and coordination-store manager, crisis management, activity effect evaluation summary-vip theme of promotion strategy-set up a page for old customers' theme activities, such as store celebration and Thanksgiving, which only old customers can buy. Enhance customer loyalty! Channel theme: Tmall's Double Eleven, JD.COM. COM's 6. 18 anniversary, the activity strategy is formulated in advance for the theme of platform operation season, and the change of natural seasonal cycle (climate) will affect people's physiological state; So there will be different consumer needs, and we will formulate activities with different themes according to these needs.
Consumer spending for themselves in the calendar holiday cycle: what is the most concerned link? What is the most concerned detail? What is the most concerned detail? Update a gadget I often use, 1, data briefing-for meeting with the store in the morning. 2. Daily data of concern to the store (basic operation reference). Visitors follow this setting and wait for payment in the delivery area. When the delivery sees the goods purchased by customers, judge what collocation strategy to buy, gather the data from peer activities on the cost-effective page, and convert the data from the through train to the store for evaluation, evaluate the explosion of the rival store, and mark the above data in table form. The core of operation is the commercial operation of products and the construction and maintenance of user experience, but everything comes from the accumulation of basic data and practice. After the system is formed, I have time to think about what customers care about besides being cheap, and how to deal with it!
It means that the shopkeepers of Taobao stores (Bazaar Store and Mall Store) entrust the store's sales, customer service, decoration, optimization, through train and marketing planning to Taobao Company for management, and the professionals of the operating company conduct qualification examination on the store, and then take marketing measures suitable for the store and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform. The content of the service generally includes 1. Market research/operation plan for building online sales platform: according to the situation of brands and online consumers, determine the brand positioning of online sales and formulate a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.
2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the brand image of the network and punish network infringement and piracy.
3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.
4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.
5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.