Entrepreneurial experience story set 1: an entrepreneurial story of WeChat entrepreneurship described by the post-80 s mother.

When many friends said that WeChat business was a pyramid scheme, I started to do WeChat business. I have always been a very persistent person. As long as I can't pull back ten cows, even if my mouth is full of saliva, I am still myself. This is my character. Dare to think, dare to do and dare to suffer.

I am very lucky. I got the support of many friends along the way. Help me forward and introduce them. I keep all these in mind. I want to say thank you to all my friends here. Thank you sincerely! I couldn't have walked so smoothly without you, really.

Doing WeChat business is not so much about making money, but actually an improvement of self-worth, a kind of growth and maturity. In fact, I am not reliable in my life. I just want to do it well as my career. It's that simple.

Wechat is the most popular at present, with more and more people doing it, more and more brands, more and more scammers and fakes. Wechat business is a circle of honest management. I really hope that all WeChat business personnel can improve the integrity of WeChat business.

I believe many friends who do WeChat business know that WeChat business is very tired, engaging in planning, marketing, writing soft articles and releasing products. He sleeps late every day, sometimes his eyes still hurt when he looks at his mobile phone, and he will still be angry if he has no order or delivery. But is the WeChat business really that tired? Yes, I'm really tired. I have a deep understanding of what I said above. I think everyone feels the same way, but there is no way. This is our road to WeChat entrepreneurship, but we must believe that as long as we persist, we will definitely see the dawn of victory.

When you walk alone on the road of starting a business, there will be cold water, opposition, rejection, sweat, tears and incomprehension ... There will be many obstacles that hinder our progress, but I still decided to take a trip to WeChat with my persistence and patience. The future is indeed the world of Internet and mobile Internet. Whether we are successful or not, our choice is correct. Then why do many people stick to the other side of success without the conditions for success? Answer: Because they have an eternal dream, a belief in winning, and a determination to stick to the end and never give up until they reach their goal! More importantly, we have our own methods!

Wechat is a one-to-one closed circle, including communication, discussion and giving. If you want to greatly enhance your popularity in Wechat business, and then stand out, it will be very tiring, or impossible.

Before that, I didn't have a team leadership, and I didn't take a marketing course. I groped bit by bit. Later, with my own team partner, I began to be not lonely. We exchange views on how to do our best every day. Thank you very much to my teammates who fought side by side. Some of them are familiar, but they have never met. They just rely on a kind of trust to maintain our feelings. I will try my best to help you and share my experience and methods. You won't give up as long as you don't leave me. It is also an honor to get the guidance of many predecessors and learn a lot of marketing theories from many teachers. It was a really hard time. I have always wanted to pass on the concept of "love and beauty" as a positive energy to attract more people's attention. I have been doing WeChat business for half a year, and the previous orders are scattered. Because my concept of * * and positive energy has been recognized by everyone, many people began to ask me about marketing methods. Emotional marketing involves a wide range, and it is unclear in a few words. If summed up in one sentence: emotional marketing is to touch yourself first, and then touch others, then others will be infected by your emotions and spirit, and everyone will be willing to share it for you!

First of all, you should have "love" from the heart, learn to be grateful, learn to feel, learn to pass and share, cultivate yourself and always recharge yourself. To put it bluntly, the core of marketing is not products, not brands, but people, people's hearts and humanity. Is this easier for everyone to understand?

Entrepreneurial Experience Story Collection 2: 37 Degrees 2 Theme Hotel Yanping Sun's Entrepreneurial Story.

* * * The Queen failed in her first adventure.

Sometimes the seemingly smooth road is discovered after taking too many bumpy detours. Yanping Sun's road to entrepreneurship is not smooth sailing.

1982, Yanping Sun was born in Xiantao, Hubei Province, and has a brother at home. Due to poor economic conditions at home, Yanping Sun has been working in a local ice cream factory every winter and summer vacation since high school. When she was young, she took the initiative to apply for overseas sales. In everyone's suspicious eyes, she broke the sales record of the company. Until now, Yanping Sun still clearly remembers that the Spring Festival is coming, and she was sent to a strange northern town. In the cold wind of minus 10 degrees Celsius, she was selling ice cream at the entrance of the supermarket, and her face and fingers were frozen stiff, but she persisted. After several winter and summer vacations, Yanping Sun saved 5,000 yuan.

In 2000, Yanping Sun was admitted to school of information management to study e-commerce. When she arrived in Wuhan, she only had 1000 yuan for living expenses. After entering school, she began to do all kinds of things, from distributing leaflets and working in supermarkets to setting up stalls. Because of her high school experience, she can do all kinds of jobs easily. When she graduated from college in 2004, she was hired by a real estate company with a basic salary of 2000 yuan plus sales commission. At that time, the treatment was good. But Yanping Sun is not satisfied with this. She heard her inner voice: "I want to start a business."

In the end, Ping gave up her job and chose to set up a communication company with a friend for 5,000 yuan and rented a small office in Xinhua West Road, Hankou. No experience, no skill, only passion. She goes out early and comes back late every day, but she has experienced countless coldness and rejection. The communication company has been running for half a year, and there is no improvement. Finally, Sun Yan Pinghe's business partner decided to close the company.

200 push-ups bring beauty salons back to life.

It is difficult to travel long distances alone. Yanping Sun said that she can go today thanks to the help of many friends, and she will always be grateful to those who helped her.

In 2005, when her first venture failed, Yanping Sun met her ex-boyfriend. With the support of her boyfriend, she opened a 200-square-meter beauty salon in Gutian 4th Road, Hankou. Because she can enjoy customer resources, she soon opened a yoga studio next to the beauty salon as a supporting service.

Just when Yanping Sun was full of enthusiasm and hope to start her second business, she met the "threshold" again: the problem of running a beauty salon lies in internal management, and the core is people, and at this point, young Yanping Sun has no experience at all. "At that time, I was always bullied by my own beautician because I didn't know the technology, and the operation of the store was not ideal ..." Although I was the boss, not knowing the technology meant that I couldn't get the trust and respect of my employees. When Yanping Sun was depressed, she decided to take key employees to Guangzhou for management course training. In the interactive class, employees answer the wrong questions, and their boss will be punished for doing push-ups. Yanping Sun still remembers that class when she was fined for doing more than 200 push-ups. After one day's training, her arms were swollen as thick as her calves. This experience, although Sun Yanping suffered a lot, deepened the understanding and trust between employees and her, and enhanced the cohesion of the team.

Where there is a will, there is a way. The monthly income of beauty salons rose from the initial 6.5438+0 million to 30,000 and then to 6.5438+0 million. Yanping Sun took advantage of this situation to replicate its success by opening a second and third branch. Many colleagues in beauty salons have "learned from her" and become rising stars.

Working in a restaurant "saves" the experience of opening a shop across banks.

20 1 1 When the beauty salon business was booming, Yanping Sun unexpectedly decided to give up and start a business for the third time. "I like to do challenging things. At that time, I felt that it was difficult to make a breakthrough in the beauty industry, so I decisively sold three stores and paid off my ex-boyfriend's capital. " To her dismay, the relationship ended soon for some reason.

By chance, she met the founder of the chain restaurant brand "maiden skirt kitchen" with Southeast Asian flavor. Because of her strong interest in the catering industry, she decided to challenge the catering industry that she never knew, so she entered the bride's family dress kitchen and started from scratch. In a short period of time, she managed to achieve the position of personnel manager. Although she only gets a salary of 2000 yuan a month, she works very hard. Every day after work, she will go to the public relations department and the marketing department to help, and even go to the store to wash dishes, receive meals and make guest appearances, because "the core of the catering industry is the kitchen technology department, so I have to go deep into the bottom to experience and learn for myself."

Although Yanping Sun doesn't have enough funds and technology, she has a clear goal. She wants to open a mother-in-law skirt kitchen. A few months later, the company formally established the franchise department, and Yanping Sun took the initiative as the head of the franchise department. Although she wears several hats, she didn't ask for a raise. She knows very well that she is paving the way for future development.

Opportunities are always reserved for those who make up their minds. Yanping Sun was finally appreciated by an investor and got financial support. She is responsible for opening a brand-new bridal veil kitchen shop in Wuhan Economic Development Wanda. With the good accumulation of previous work and study in Niangjia Skirt Kitchen, Niangjia Skirt Kitchen quickly became one of the most profitable restaurants in Wanda through various promotion methods.

Yanping Sun didn't stop there. She then found a partner, opened the creative barbecue bar of Jiaoling Lake Wanda and the Southwest Impression Restaurant in Qian Duoduo, Huangshi, and gradually expanded her career map.

From renting to building a theme hotel

On 20 13, a friend entrusted Yanping Sun to lease the property on his behalf. With the businessman's keen sense of smell, Yanping Sun decided that this was a good opportunity. She offered to transform the building into a theme hotel and invited this friend to participate as a shareholder.

During the construction of the hotel, Yanping Sun fully demonstrated her true nature as a Virgo. She traveled all over characteristic hotel, checked in personally, searched every place she thought was worth studying, took photos with her mobile phone, and finally went home to sort out, with more than 5,000 photos. From room design to theme formulation and decoration procurement, she is hands-on.

The naming of the hotel also made Yanping Sun rack his brains. She thinks it is necessary to highlight "love" and be romantic and refined. Until one day, Yanping Sun asked himself on the way to work, does love have a temperature? Search on Baidu, the answer is 37.2℃, from the French film "Wild Rose in Paris". It was a skin date, and her heart beat faster, and she was suddenly enlightened. This is the name she wants. From the Wizard of Oz to Provence, Yanping Sun moved all kinds of romantic scenes into his theme hotel. A room with the theme of "Eden" couldn't buy materials, so Yanping Sun invited a carpenter, which took three months and finally made an apple-shaped bed on the spot.

After 1 1 month's careful construction, the first hotel was finally completed and gained a good reputation and income. Since then, Yanping Sun has been on the road, including opening new hotels with different themes, investing in coal mines and other different fields.

In the next three years, Yanping Sun said that her dream is to open 100 stores, so that core employees can own their own stores and realize the boss's dream.

Because of his busy work, Yanping Sun hasn't found his Mr Right yet. But she has a good attitude. No matter where she goes, whether she is working or playing, she always remembers * * * and sends it to a circle of friends to record her life. I also hope he can see himself in the future.

She believes that she will succeed in the end because she works so hard.