Sales vocabulary and skills, sales vocabulary and skills must be mastered, in our lives, in fact, sales should be implemented in all aspects of our lives, but not all sales staff know these skills, let's learn about sales vocabulary and skills.

Vocabulary and skills in sales 1 1. affirmative induction questions

Questioning method's positive induction is the simultaneous use of positive statement, induced statement and questioning method. The first is the affirmative sentence, that is, the use of positive language-"very popular." Secondly, it is a leading statement-"This product comes in two sizes. I don't know which one you would like to choose. I don't know if the bigger one is good? " Finally, the method of asking questions-"How to use it, sir?"

Second, compared with similar problems.

Simply put, it is to convince customers with their personal belongings as practical examples.

For example, Xiao Chen is a salesman who studies software. Once, after reading the product introduction, a customer also wanted to see the content of the software to be purchased: "I should see the content of the product to be purchased."

It's for me to decide whether to buy or not, right? "

Xiao Chen: "You are right, but the publishing house that published this book is very famous. I hope you can trust the first-class publishing house. Excuse me, sir, what brand is your laptop? "

Customer: "It's made in China."

Xiao Chen: "Oh! When you bought this computer, did you take it apart and look at the components inside? "

Customer: "No."

Xiao Chen: "I think you bought this computer because you believe in the reputation and service of this company, even if you think the quality of the computer is ok after reading it." Similarly, when buying a car, you can't let it go.

Why don't you take the car apart and look at the engine? Also, when you buy medicine, you can't just taste any medicine in a box of 100 yuan and try its efficacy before deciding whether to buy it or not. Although there may be many price differences between different brands of products, if you can't tell the quality, I think you should buy according to the reputation of the manufacturer. The same is true for buying this learning software. You should trust the publisher's reputation. "

Third, the split problem guidance

This method is very effective in promoting expensive products. When a salesperson sells an expensive set of furniture, he often uses the problem of splitting to convince the customer: "This set of furniture is too expensive."

Salesperson: "How much do you think it is expensive?"

Customer: "1000 yuan."

Salesperson: "Then let's say it's 1000 yuan." At this time, the salesperson took out his notebook and wrote 1000 yuan on it for the target customer to see.

Shop assistant: "Sir, do you think you can definitely replace this kind of furniture in at least 10 years?"

Customer: "Yes."

Salesperson: "So, according to your idea, it costs 100 yuan a year. Are you serious? "

Customer: "Yes, that's what I thought."

Salesperson: "1 year 100 yuan, how much is it every month?"

Customer: "Oh! It is probably more than 8 yuan per month! "

Salesman: "Well, let's call it 8.5 yuan. You should use it at least twice a day, once in the morning and once in the evening. "

Customer: "Sometimes more."

Salesperson: "Our conservative estimate is twice a day, which means that you will use it 60 times a month/kloc-0. Therefore, if this set of furniture costs more 8.5 yuan every month, it will be less than 0. Every time 15 yuan. "

Customer: "Yes."

Salesperson: "So less than 1.5 cents a day can make your home tidy, so you don't have to worry about putting things in the wrong place anymore, and it also plays a decorative role. Don't you think it's a good deal? "

Customer: "... yes. Then I'll buy it. Has it been delivered to your door? "

Salesperson: "Of course!"

Fourth, simplify the problem.

Sales staff can understand why customers don't buy through a simple question, and according to the customer's situation, sales staff can probably know which strategy to use to deal with it, reduce the sales obstacles that can be overcome one by one, and improve the sales success rate. At this point, simplifying questions is the best way to guide customers to ask questions. For example, you can ask, "Do you think it is unnecessary to buy now? If it is a payment problem, we have a plan to cooperate with you. "

"Are you dissatisfied with the price?"

"Is there anything you don't understand about my explanation?"

"Don't you want to buy it yet?"

"Did you order from other places?"

"Are you considering buying from other buyers?"

"Don't you like this style?"

"Are you not interested in this product?"

"What do you think of this manufacturer?"

Vocabulary and skills in sales 2 Five sales skills and vocabulary, how to improve sales skills?

1, fully prepared

Many new salespeople usually have a misunderstanding that sales can be done well as long as they are eloquent, but this is not the case. If you want to do a good job in sales, you must first have a full understanding of the products you sell. Even if you don't know your own products, how to highlight the advantages of products and persuade customers to buy them?

Step 2 pay attention to details

Salespeople should be enthusiastic, but everything should be measured. Excessive enthusiasm will have a negative impact. True enthusiasm can not be expressed simply through external expression, the key is to do it with your heart. In the process of communicating with customers, we should pay attention to the details of the dialogue, grasp the real needs of customers, and meet the needs of customers with the products of enterprises.

Step 3 seize the opportunity

The most taboo in sales is procrastination, and you can't make a quick decision. When customers are ready to buy, we should seize the opportunity to promote orders. You know, once the opportunity is missed, it is more difficult to arouse the interest of customers.

4. Pay attention to your state of mind

Salespeople should pay attention to adjusting their mentality in the process of communicating with customers. When talking with customers, the tone should be steady, the speech should be clear, the language should be appropriate and the reasons should be sufficient. Don't be impetuous, especially when customers make excuses, be calm and don't force customers.

Step 5 get an interview

When contacting customers for an interview, our main purpose is to strive for the opportunity to meet customers. On the phone, the customer may not listen carefully to the detailed product introduction, and the details should be reserved for the interview with the customer. Telephone communication time is too long, which makes customers lose patience and refuse us.

Vocabulary and Skills in Sales 3 Sales Skills and Skills of Salespeople 1

When customers walk into the store and start to notice the goods sold in the store, it marks the first stage of sales, which is the first step of sales success!

Customer psychology:

"Blind browsing" means that customers walk into the store to understand and browse at will. At this time, there is no "demand" and the desire for goods is very low.

Sales focus:

"Eye-catching" is to break the balance of "no demand" and find a breakthrough. At this time, the best sales method is "selling in one sentence", that is, summarizing the highlights of each product in one sentence, attracting the customer's attention and stimulating his interest in one sentence. Explain in time when customers look around.

Salesman's sales skills and words II

Customer psychology:

"Curious" and an open mind are curious about the goods and willing to be introduced by the sales staff.

Behavioral characteristics:

Stop, stare, reach out and touch the goods, and ask some simple questions.

At this time, customers have a good impression on shops and sales staff. Customers start to stop in front of a product, even touch it with their hands and ask some simple questions, such as "What is this material?" "Are these for sale?" Sometimes I ask, "How much is this?" It should be noted that the inquiry at this time is generally not serious and rational, and it is often just a signal of interest in the goods!

At this time, if the salesperson makes a hasty quotation, the other party will say "too expensive" 99% of the time, because the customer's awareness of the value of the goods is still relatively low, perhaps less than 50%. At this time, the salesperson who talks about the price is obviously at a disadvantage. If the sales staff can't communicate effectively, they may fall into the quagmire of price negotiation prematurely, which will have a great negative impact on the results.

Sales focus:

"Introduction", on the basis of the one-sentence sales just now, further tells several selling points of this product in concise language, and strengthens the strength and credibility of one-sentence sales with a supporting point of view. At the same time, the most important thing at this stage is to "stimulate interest" through commodity perception. You can invite customers to participate in the process of commodity display, that is, "experiential sales", and ask customers to touch it, take a closer look, put it in their hands and make a gesture to fully experience the use of goods.

Only when customers have a full understanding of the goods can they further generate the desire to buy. Customers will never buy goods they don't know much about, and the operation of large durable goods is generally more complicated. However, if you just listen to the salesperson's explanation, the perception level is only 10%, and the product perception can reach 90% by touching, demonstrating and trying.