How to build and promote a foreign trade website sounds like a big project, but when you figure out the steps of making a foreign trade website, you can save a lot of time and energy, but you feel that the operation is simple and time-consuming. First of all, do you know what necessary conditions are needed to establish a foreign trade website?

1. domain name selection-short-term selection of domain names containing main keywords, long-term selection of your own brand as the domain name. Or choose a domain name containing brand and main keywords, no matter what kind of domain name, the shorter the better.

2. Choose an overseas server with good performance-foreign server space with large running memory and bandwidth. In short, overseas servers can also make your overseas users visit the website faster, which is also a way to improve the browsing experience.

3.SSL certificate-make a security certificate for the website, that is, SSL authentication. Most domain names on Google's homepage are sites that start with https, so whether a website has SSL certificate will also affect users' trust in your website. At present, all Ueeshop versions of independent foreign trade stations will be equipped with SSL certificates for free. Click to learn more.

Through the website established by SaaS system, Ueeshop pushes the latest version, including function and system update, integrates the new functions that other sellers like to use most, regularly provides website operation and maintenance reports for each customer, and can provide foreign trade website source code for some users, so as to carry out secondary development for enterprises with development needs, making the whole website more personalized and extensible. Users who lack technical support don't have to worry, just pay the corresponding fees, and they can customize the website functions suitable for their own business. At the same time, one-on-one after-sales service guarantee is more reassuring.

A truly qualified independent foreign trade station should meet the requirements of Google SEO and GoogleAds, that is, it should be conducive to the promotion of these two aspects. What can be done about these two aspects?

1. Keyword expression and layout

Website construction cannot play a marketing role without keywords. First of all, we should draw up keywords, analyze keywords, and try to choose keywords that are easy to be transformed. Such keywords are easier to do and the effect is really good. And keywords should be included in the first 100 words of the article, with keyword density of 2-3%.

2.URL optimization

To optimize the website, it is necessary to make the website readable, so that people can know what the content of the website is when they look at it. This is good for the user experience and good for Google ranking. At the same time, let the URL contain keywords, as short and exquisite as possible. Ueeshop can also customize the content of URL to better show the main business or products of your website.

3. Construction of outer chain

Next is the core strategy of external chain construction, and we must pay attention to naturalness, depth, breadth and specificity. The source websites of the external chain should be diversified, including platform stations and enterprise stations. Don't spare no effort to send external links on a website every day, it is almost useless. The pages that link to your website should also be diversified. You can link to your home page, article page and product page. Link keywords should also be diverse, because natural links are diverse, not unique. At the same time, try to do external links on industry-related websites.