First, color. The color of clothing store is the first trigger point to communicate with children. Color can stimulate children's emotions, and then let children associate with color, stimulate imagination and possessiveness. Therefore, the good color design of children's clothing store not only improves the added value of children's goods, but also becomes one of the important factors that determine the bait and competitiveness of children's clothing market. When creating the atmosphere of children's clothing store, color design should not only consider the changes of seasons and festivals, but also mainly start with the age and gender of young customers. (1) Choose colors according to the age of small customers. Generally speaking, children aged 2-9 are interested in bright, saturated and contrasting colors. Children prefer bright colors and colorful products. According to statistics, most children like bright colors, and they are first interested in colors with strong perception and strong stimulation. For example, babies like red and yellow. According to experts' research, with the growth of age, the hobby of color tends to shift from warm color to cool color. In infancy, the hobby of high colors and bright colors is red, yellow, green and cyan, while in childhood, the hobby of colors becomes cyan, green, purple, orange and yellow. (2) Choose colors according to the gender of small customers. According to kindergarten survey statistics, boys' favorite colors are concentrated in green series and cyan series, especially bright cyan, green and yellow-green; Girls like red series and pink series, in addition to lemon and light blue.

Second, the display method and props.

Display is to put or hang the goods for sale in a certain way and quantity in the store for customers to buy. Display props are mainly used to display goods, introduce goods, and facilitate customers to choose. In addition to the beautification effect and whether the shape, function and quality of the shelf match the goods, the selection of display and props mainly considers the psychological acceptance and interest of small customers.

(1) shows simplification. The display of children's wear should be simple, and the form of expression should be more intuitive. It is not necessary to pursue too much life connotation or artistic conception like adult clothing. At present, the international trend is that the display of children's wear in Europe and America is developing towards artistry and connotation in both form and content.

(2) The exhibition is interesting and life-oriented. In addition to life, the display of children's clothes should also be interesting to cater to children's interesting psychological characteristics. Children's interesting life exhibition is a way to simulate children's real life by using children's life props. In the use of techniques to simulate children's various expressions and lifestyles, increase children's sense of identity and belonging, and arouse children's love for brands.

(3) Cartoon display props. Cartoon images are usually distinguished from other modeling methods by more exaggerated modeling methods, cuteness, humor and other characteristics. Because cartoon images have funny and funny functions, their essence of entertaining the public is beyond doubt, so they are very popular among children.

Third, the background music.

The choice of background music in children's clothing store should consider the dual feelings of parents and children. Most of the mothers and customers of children's wear are over 30 years old, and they can play light music such as electronic organ, piano and violin with cheerful children's background music. Children's songs with cheerful rhythm are usually very popular.

Fourth, other decoration

1. Add a children's interactive area. Usually mothers take their children to a children's clothing store to buy clothes because they want to try them on. Whether a child wants to shop here depends on the child. Whether a children's clothing store is attractive enough to attract children also determines how many mothers it can attract. Therefore, businesses engaged in children's wear should pay attention to decorating the store more in line with children's imagination, interests and gameplay, that is, increasing interaction with children; When the store environment can attract children to play and make products with enough styles, more children and mothers will be attracted to visit again, and then loyal customers will be formed. Children's wear terminal sales should focus on children's play and increase interaction.

2. Use entertainment to promote. Children's interactive area is only for preschool children. Older children are interested in novelty, fun and adventure, and like to express themselves. Parents are more sensitive to price. Can carry out healthy participatory activities for them. In a series of activities, everyone benefits, and the benefits of activities are in line with the characteristics of the object: children get unexpected surprises and pleasant feelings, and parents get value-added feelings.