1. For new employees, the main training should be aimed at their understanding of the company and the formation of their sense of identity with the company. To put it bluntly, it is mainly brainwashing, followed by some basic product knowledge and sales-related rules and regulations.
2. For employees who have worked for a period of time, the main purpose should be to improve their ability. On the one hand, this kind of training should include systematic sales knowledge, and also have skills and skills for specific business work of the company. So that most of them can be competent for their jobs, a small number of promising seed players may be selected, while some unsuitable ones will be eliminated.
3. There are many forms of training, mainly depending on the purpose of training. For example, new employee training, in order to boost morale, is generally taught face to face. For learning new rules and regulations, they can learn by themselves through textbooks and then communicate separately. For some basic theoretical knowledge, you can use CDs and the like.
4. No matter what form of training, trainers are required to be fully prepared, targeted and purposeful. At the same time, there should be an assessment after the training, so as to check the effect and give students some pressure so that they can concentrate on training.
Untrained employees are the biggest cost for enterprises. I wish you better and better training.