In August, 2065438+00, the first direct store of Nantian Fat Niu opened in Xiaojing 3rd Road, Jianguo, Jinan. In just one year, it has been formally established in Yulin, Xuecheng, Jining, Hebei and Xingtai. When judging the profitability of a brand, we should not think too much about the current number and popularity of stores, but should focus on the profitability model of the brand under investigation, whether it is a growing brand and whether its market positioning is accurate. Whether you have cooked or not, you don't have to consider whether you are inexperienced.
1. The headquarters provides guidance from site selection, decoration, design, training, recruitment, license handling, business planning, publicity and distribution to daily operation, which is convenient for franchisees to start businesses.
2, food innovation and technical upgrading of continuous training
No matter before or after the opening of the franchise store, according to the actual operation situation and requirements of the franchise store, the headquarters can provide continuous training for the franchise store, including technical upgrading and new service projects, so as to ensure the continuous improvement of the competitiveness of the franchise store.
3. Manage resources synchronously * * *
Headquarters direct stores and franchisees all implement synchronous management, and all kinds of management resources, marketing measures and wealth schemes are shared with franchisees indefinitely.
4. Tailored planning and personal customization
According to the characteristics of the business circle and customer structure in the region where each franchise store is located, the headquarters will tailor the marketing plan for each franchise store to maximize the profit of the franchise store, and adopt flexible logistics distribution methods according to the different conditions of the franchise store to save the purchase cost for the franchise store.
5. The franchise protection continued to improve.
The headquarters promises to open only one franchise store in the same business circle to ensure the independence of the business circle of each franchise store. The headquarters food R&D center keeps innovating and perfecting in product technology, product culture, product marketing and other aspects, ensuring that the competitiveness of franchise stores is always in the leading position in the industry.