Based on higher vocational education, guided by market demand, and aiming at students' success, we will cultivate applied and entrepreneurial senior professional and technical talents in art design. The college adheres to the school-running direction of "basing on modern art design, developing urban fashion design and inheriting arts and crafts design", establishes brand awareness, creates professional characteristics, pays attention to teaching quality, and has a high school-running popularity and good social reputation. The college attaches importance to the cultivation of students' innovative thinking ability, practical ability, vocational adaptability and employment and entrepreneurship ability. After graduation, students will receive a diploma from China Academy of Fine Arts.

Zhejiang Provincial Department of Education established our college as the training base for secondary vocational teachers of arts and crafts in the province. Our institute is the only vocational skill training base for special light industry jobs in Zhejiang Province.