Good emotional management (EQ) is the key to the success of drug sales, because no one wants to communicate with a depressed person. Positive emotion is a state, a professional accomplishment, and a conditioned reflex immediately formed when meeting customers. It is a waste of time and even the beginning of failure for marketers to meet depressed customers.
New drug sales skills:
1, think about what customers need.
Demand drives the production, circulation and sales of products. Drugs have value only when customers need them. Therefore, drug sales personnel should bear in mind that when recommending products to customers, they must recommend products suitable for customers according to their actual physical needs. Only by thinking what customers think, understanding their real needs and making them aware of their intentions can customers trust and choose the products they sell.
2, familiar with medical professional knowledge
Industry is more expensive than specialization, and a skill can win tens of millions of benefits. If you want to sell your own products, you must first be familiar with the professional knowledge of the products you sell. Drug salesmen need to be familiar with the ingredients, efficacy, applicable people and precautions of the products you sell. Skilled product knowledge can make customers trust themselves more when asking about products.
3. Exercise eloquence and skillfully use professional vocabulary.
Everyone can talk, but it doesn't mean everyone can talk. It is not so easy to achieve the realm of eloquent, eloquent and vivid image. Especially for salespeople, it is very important to be good at talking and communicating with customers, which requires constant practice and improvement; Clever use of skills and words, can talk about the hearts of customers, customers will naturally open their hearts.
6, handle the interpersonal relationship of drug point of sale.
Both the clerk and the resident representative need to deal with the relationship with the staff at the drug point of sale. Good interpersonal relationships can not only give people a feeling of spring breeze, but also make their work more effective. In the marketing work, if we can handle the relationship with the personnel at the drug point of sale, we can gain everyone's trust. Helping each other can not only improve their grades, but also help each other improve their grades.