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Some restaurants look prosperous, but they don't make money.
Some restaurants look prosperous, but they don't make money.

First, good bosses are eaten.

Knowledge is more important than knowledge, and the easiest way to learn is to eat everywhere.

Second, the catering industry is divided into occupations.

Fast food people don't necessarily know dinner. Banquet makers don't necessarily know takeout.

Don't think that success in one field can make you know everything.

Third, the success of a restaurant needs many variables, and experts only say the variables that are useful to him.

For example, some people say that the door has brought success, some people say that the menu has brought success, and some people say that changing the store name has brought success. In fact, neither is the only factor for success.

Fourth, after listening to a few more classes, you can put your turnover on the rocket.

Then the teachers have long been unwilling to give lectures. I went to the store to seek listing.

5. If you find something that the catering industry doesn't know.

Most likely, you don't know. You don't know.

After six years, I feel I know everything, and after ten years, I feel I don't know much.

It's easy to get started, but difficult to master. I think I know everything because I don't have enough knowledge.

Seven, there is no fear of catering, and the chance of success is very small.

"The food is simple, I'm sure I can. Losing money won't happen to me." You underestimate your enemy because you don't know the industry.

Eight, there are no experts in the catering industry.

Only winners and losers.

Nine, the training class can't save you.

Most catering courses in the market are nutritional drugs. There is no cure for this disease. It's not even a painkiller. It can't relieve the pain.

Ten, the catering boss should see clearly, think through and do it.

Scholar wisdom, business thinking, Jianghu ability.

I want to bid for Haidilao.

The development of restaurants is divided into scales and stages, and the scale of learning is similar.

If you want to learn from the sea fishing in the fly house, you must learn from the apples in the mobile phone repair booth.

12. Why do many catering consultations are natural eggs?

Because they tell you the answer you want, not the answer you need.

Thirteen, there are few unified answers to typical questions.

People often ask me, how can I make the store fire?

I don't know what your shop is like. I can't answer this question.

Fourteen, learning to open a store successfully is an archaeology.

Test the history of his pioneering period and learn how he succeeded in those days, instead of copying the current practice.

The reason why you can't learn Haidilao is because you didn't learn from scratch.

Fifteen, some shops seem to be bustling, but in fact they may not make money.

Maybe it's in a fried shop, or it's to exchange, or it's to join. Or looking for investment.

Sixteen, which city has a bad geographical position, but it is very popular, but it can't be learned.

Or a brand formed by history, or a brand smashed with money.

It's not the good catering service, but the bad location.

17. Many people learn from good shops in different ways.

Don't you know that you only learn what you know? What you approve is not necessarily the core of his success. You have learned in the wrong place.

Eighteen, learning is necessary, not everything.

Never think that you can become an expert in catering by studying.

There are thousands of recipes and cooking videos on the market.

According to these, it is very rare to become a formal chef.

Nineteen, how to judge whether it is professional?

The ability to find problems determines whether you are a beginner, and the ability to solve problems determines whether you are a professional.

Twenty, learning is the law of learning.

It is better to draw a tiger from a cat than to learn a case.

Twenty-one, business is not good, to study, the more unhappy the students are, the worse. People who don't seriously study the problems in the store and want to take shortcuts by learning can't do a good job in the store.

Twenty-two, the opponent has all kinds of mistakes, only a little right, and it is worth learning.

There is nothing wrong with staring at your opponent's mistakes, in order to prevent yourself from making similar mistakes.

One of the highlights of learning from your opponent is being better to yourself.

Learning from losers is sometimes more meaningful.

Success cannot be imitated, but failure can be used for reference.

Twenty-four, catering has no specialty, only success.

Making money is the only criterion for testing major.

I have business cooperation with Tencent-I paid Penguin.

Many consulting and training companies flaunt the cooperation between Haidilao and Siebel. When you choose them, the easiest way is to look at the works. What do you do for Siebel?

Twenty-six, consulting and planning are also subdivided.

Some do marketing, some do menus, and some do kitchen management.

It is true that there are specialties in the industry, but the restaurant was ruined by a hammer and a stick.

Twenty-seven, there are too many pseudo experts.

You don't have to shoot food TV movies or host food programs to understand catering.

Twenty-eight, don't learn new thinking every day, the old thinking has not been understood.

There is nothing new about catering, and new thinking is basically useless.

Twenty-nine, some popular practices have nothing to do with consumers, and are purely made by catering people themselves.

For example, the Dang Ming kitchen was popular for a while, and then it disappeared. Recently, the catering circle has begun to advocate again.

Thirty, when someone is telling you that "XX strategy is a good strategy", "XX choice is a good choice" and "XX is very popular".

You need to ask each other first: "What are the prerequisites for the success of this strategy? Do I have this prerequisite? "

What is useful to oneself is the truth, and what is useful to oneself is the right way.

A lot of good words are useless to us, because male and female servants can't do it.

32. Catering is an "industry capability".

It's just that you are an amateur or have not reached that height, so it's hard to understand.

Thirty-three, what sea fishing mode, what love tea mode, is useless to you.

What suits you is a reasonable model.

What is the teacher's major? Lectures, of course.

Well said, not necessarily well done. If you manipulate it with the popularity gained from the lecture, it is irresponsible to yourself and your customers.

35. People who are keen on classes will not be stupid if they know how stupid they are.

Spend money, time, brain damage, confused mood. This is the result of regular classes.

36. It is a good habit to seek the opinions of people in the industry.

But only if you have judgment, otherwise, you will be confused.

People who are full of jargon are either liars or novices

The former uses terms to fool laymen, while the latter uses terms to pretend to be experts.