1 stage, to understand the operation of new media, simply put, is to establish operational thinking, position yourself or the enterprise, and then operate new media content, promote innovative new media, and maintain good interaction with users. The release of high-quality content will gain more fans. At the same time, after having loyal fans, we should seriously interact with them, analyze the data, and make adjustments in combination with fans' preferences.
The second stage, short video operation, short video operation is mainly text operation. If you can't write a good script, don't know how to shoot a video with a horizontal screen, don't know how to edit it, how to add narration and how to add music, you can't do a good job in short video operation. Relatively speaking, short videos are newer media methods than WeChat, WeChat official account and Zhihu. Most people spend an hour or two watching short videos every day, which has great potential. If you can master this module and study hard, you will have a good development in the future.
The third stage, product operation, needs to understand the basic knowledge of product operation, market application, product online application market, product line online and offline promotion, data operation and other modules. More importantly, after discovering that a product can't be sold, you should quickly enter the product iteration. Don't be reluctant. Only by looking forward can we get a better future.
The fourth stage, marketing planning, should know all the skills of activity planning and execution, know h5 page planning skills, and have a certain understanding of advertising planning strategy. Only in this way can we quickly gain 654.38 million+fans through event planning after accumulating a certain number of fans.
The fifth stage, media promotion, is simply to promote accounts through questions and answers, post bar marketing and other channels, so that more people know the existence of new media accounts and get more clicks.