How should the education and training industry do campus publicity?
What should you do to see that your name is the education and training of college students. In general, education and training institutions in universities say: 1, posters and leaflets are the most common. Posters are posted on the university campus to show the training content and courses. At present, some large training institutions, such as those engaged in English, postgraduate entrance examination, civil servants and other training, will put up a large number of posters to make claims. In Beijing, such posters claim that they can find a special team to put up posters. 2. Demonstration or lecture, which is a good way to enhance brand awareness. Holding some training-related lectures or presentations in colleges and universities will attract many students to attend. As long as the lecture is recognized, the brand proposition will be very effective. If you want to do it, you can find a campus promotion company and ask them to contact the school venue to hold a lecture, or you can directly contact some student associations in the target school, because those promotion companies do the same, and the prices of each school are different. According to the requirements of the venue and the number of people, there may be 500 to several thousand, but you are required to provide materials for claims, but it is best not to rely too much on their propaganda. Unless celebrities are invited to attend your lecture, it is likely that there will be no good results. 3. Sponsoring some student activities, such as competitions related to your training content, is basically pure brand promotion. It's best to make sure that there are various ways to promote you before sponsoring, and write it clearly in the agreement, and then it's best to have supervision during the implementation. Now many students take money and do nothing. 4. Find an enrollment agent in colleges and universities, recruit several people as agents in the target school, let them be responsible for publicity and enrollment, and give a certain proportion after recruiting people. This is an incentive system. The more people who are good at advertising, the more rewards they get and the more willing they are to do it. But brokers have to go through a rigorous interview and selection, so that's all I can think of, looking for people with strong ability and strong desire to make money. I don't know what you are doing.