1. Basic tourist source: Take the car wash as the center, observe the number of vehicles within 5km of Fiona Fang and the daily traffic of nearby roads, and divide the possible consumer groups according to the vehicle grades.
2. Fixed consumption: estimation from basic customers. For example, if we observe that there are 4,000 cars in 5 kilometers and 3,000 passing cars every day, and 10% locks about 700 cars and washes them every three days as usual, then the possible number of car washes every day is about 250 times.
Second, the business strategy:
1. Advertising: The publicity will be divided into three stages: before opening, during opening and after opening. In the early stage, it can be widely publicized through TV, newspapers, radio or websites, as well as posters, window focuses, leaflets and other forms and channels to improve visibility. When opening, you can decorate with lanterns and advertise balloons. And you can wash your car for a few days for free to attract customers. After opening, smile service and fast and high-quality car wash service will be carried out to attract more frequent customers.
2. Membership system: the annual membership fee is determined according to the local consumption level, and the membership card is filed. The membership card is paid on a monthly basis, and the number of car washes in that month is not limited (cleaning in the car will be decided separately).
3. Card issuing system:
(1) annual card: wash the car regularly 2-2.2 times a week x 52 weeks (one year) = 1 165438 × the cost of each car wash (20% discount for customers according to the pricing), and there is no limit to the number of car washes throughout the year (once a week for in-car cleaning).
(2) The handling method of semi-annual card, quarterly card and monthly card shall refer to the annual card, and the profit rate shall be adjusted as appropriate.
(3) Concession cards: Gold cards, silver cards and ordinary cards are sold in different grades.
Example: If the car wash is charged every time 15 yuan.
Gold card: 780 yuan, regardless of the number of car washes throughout the year.
Yinka: 500 yuan, 60 car washes.
Puka: Recharge 300 yuan and wash the car 38 times.
(4) Gifts: Newspapers, drinks, children's toys and other gifts can be given to the first six cars and car wash cars at fixed time and holidays every day to attract customers.
Third, maintenance:
1. maintenance: check and adjust all components regularly according to the equipment manual, and change the lubricating oil to keep the equipment in the best running state. If there is a fault that cannot be solved by itself, call for maintenance in time. Do as little as possible. Fill in the car wash work log and maintenance records every day to improve the management level.
2. Appearance: The appearance of the equipment is the first impression of the customer, so it should be kept clean in time. If paint falls off, it should be repaired as soon as possible. The glass is also scrubbed by Qin Ying to keep it bright and clean.
3. Venue: clean up the sundries at any time, and all the items are placed in an orderly and decent manner, giving people a comfortable and tidy feeling.
4. Careful maintenance: equipped with full-time (part-time) maintenance personnel, it is required to have a certain understanding of the equipment, have the ability to troubleshoot, and be committed to maintenance and repair.
Fourth, quality service:
After training, waiters should persistently provide the best service to customers.
Verb (abbreviation for verb) Clean inside:
Equipped with vacuum cleaner, foot pad cleaning machine, washing machine (washing cloth, etc.). ) and spray gun (seam cleaning) s, so as to be meticulous and standardized and satisfy customers.
Sixth, the whole car beauty
According to the site permission and economic ability, it is equipped with a full set of services such as automobile beauty, computer inspection, rapid maintenance, four-wheel positioning, tire repair balance, scratch repair, body sheet metal painting, air conditioning fluorination, dust-free film, etc., which is convenient for customers and has high profits.
Seven, boutique collocation
Develop the wholesale, sales or consignment of fine accessories, leather seats, hollowed-out anti-theft and CD audio services to improve efficiency and grade.
Eight, personnel management
1. Full-time (part-time) cashiers collect fees on site, check computer records every day, and improve financial management.
2. Establish a complete set of rules and regulations, achieve strict management, pay close attention to work, ensure quality, care about life, and improve the quality of employees from all aspects, thus improving the efficiency of enterprises.