How to effectively manage promoters and make their work more standardized is an important part of store personnel management. Recruit sales promotion personnel according to sales needs. Interviewing salesmen from personal behavior, moral character, professional skills, physical health, age and other aspects. To determine whether they meet the job requirements and employment standards of the store. Training of promoters: In order to make promoters better carry out sales work, pre-job and on-the-job training of promoters is the most important link in the management of shop promoters. The training forms and contents of promoters include the following aspects: pre-job training: 1. Train promoters in sales skills and professional knowledge of commodities, so that promoters can know what to do and the professional knowledge they need. 2. Promoters must participate in the training of promoters held irregularly, and systematically learn rules and regulations, fire safety measures, promoters' instructions, and promoters' daily behavior norms, including manners, clothing, appearance, etc. On-the-job training: 1 In order to improve the sales skills and product knowledge of promoters, so that they can better base themselves on their own jobs and do a good job in sales, store staff carry out cyclic skills upgrading training for promoters. 2. After the promoters are employed, the store staff will arrange the promoters to participate in the relevant training conducted by the store according to the needs of the store operation, and assess them. Those who fail the examination must undergo secondary training. Day-to-day management of promoters: the establishment and salary distribution of promoters belong to each store, and their code of conduct is implemented and managed by each store: 1. Store personnel are responsible for drawing up the roster of promoters and managing various materials and certificates of promoters. 2. Establish a patrol system, regularly check the appointment status of promoters according to the roster of promoters, prevent the occurrence of some irregularities such as "black promotion" and "multiple people with one certificate", and promptly correct the irregularities in the dress and work behavior of promoters. 3. Provide relevant welfare facilities for promoters, make life as convenient as possible for promoters, and provide meticulous services. Effective incentives for promoters: In order to make promoters truly become a part of the store in their work, store staff should communicate with promoters in their daily management, understand their ideas, give encouragement, and give care and help in their lives. In the part of encouragement, there are some effective ways: 1, hold a birthday party, send warm, send care. Organize employees' birthday celebrations from time to time, organize employees and promoters who celebrate their birthdays that month to attend the birthday celebrations, so that promoters and shop assistants can get together and give out thoughtful gifts to express the store's concern for the promoters. 2. Set assessment criteria, select outstanding promoters every month, post the selection results in stores, select annual promoters on the basis of monthly outstanding promoters, and give certain rewards.