Different retail stores of clothing, shoes and hats have different needs for training. Small clothing, shoes and hats retail stores pay more attention to job training, while large clothing, shoes and hats retail stores have comprehensive training plans for employees at all levels, including job skills training, corporate culture training, management training and personal development training. There are also many ways and means of training, and the training targets are also very wide, including training for new employees, training for old employees, and training for middle and senior managers, salespeople and non-salespeople. The training process includes the following aspects:

1. Determine the training objectives

Training objectives can be roughly divided into the following categories:

(1) Service skill training. The training goal is to help employees provide various services to customers according to standardized and unified service standards and improve the interpersonal interaction ability between employees and customers. The content of training is mainly the service norms or guidelines of retail stores, such as welcoming customers, observing customers, talking with customers, and responding to customer complaints.

(2) commodity knowledge and management training. The training goal is to help employees understand the characteristics of product mix, the basic attributes of various products, main selling points, usage methods, precautions, etc. Review a regular training and update the clerk's commodity knowledge through commodity knowledge training. 1? 7? 1? 7. Sales skills and service level of salespeople.

(3) store operation skills training. The training goal is to help employees operate the store according to standardized and unified actions and create a vibrant store atmosphere. The content of the training is mainly the store operation standard. Such as commodity display, sorting, packaging, bill processing, etc.

(4) Ideological training. The training goal is to help employees establish correct work attitude and life values, and cultivate their sense of responsibility and team consciousness. The training content is usually carried out in line with some professional ethics and social ethics of corporate culture and entrepreneurial spirit.

(5) comprehensive quality training objectives. The training goal is to improve the comprehensive quality of employees, provide them with development opportunities and enrich their lives. Training covers a wide range, such as all-round training for employees, not just for the job itself.

2. Make employee training plan

Clothing, shoes and hats retail stores can choose training methods according to training objectives and contents. The common methods of retail personnel training include the following:

(1) Teaching culture method. This kind of training method is to teach the theory through special training teachers, so that the clerk can master professional theoretical knowledge, such as consumer psychology, professional ethics, corporate culture, commodity knowledge, service norms, operating norms and so on. This kind of training can be organized by hernia school teachers or enterprise management consulting institutions.

(2) mutual learning improvement method. This kind of training mode requires shop assistants to learn and communicate with each other in their daily work, foster strengths and avoid weaknesses, improve the overall service level of shop assistants, and thus improve retail performance. This kind of training can be organized by the retail store manager and carried out in daily work without organizing time for training.

(3) Case analysis. This kind of training method generally records the work of the clerk in a day by shooting, and then the clerk watches it, finds out the shortcomings and puts forward improvement measures. This method can make trainees think positively and find questions and answers, thus effectively improving trainees' ability to find and solve problems.

(4) Meeting methods. This is a routine skill in the training workshop for retail store managers. Store managers can use some daily sales meetings and visits to train shop assistants. This kind of training method is economical and practical, which is conducive to cultivating team spirit.

3. Evaluate the training effect

After a training project is completed, the training effect should be tested and fed back. The training effect can be evaluated from four aspects: the students' reaction to the training project, the students' mastery of the training content, the improvement of the students' work performance after training, and the improvement of the sales performance or service level after training.

Training is an essential management procedure for modern enterprises. Only in this way can the quality of employees be improved.