Auctioneers, fairs, galleries and other brokers are organizations of art brokers, and their business activities are mainly the brokers of art and artists. The difference between a painting and calligraphy broker and other brokers is that he serves artists, collectors and their works of art. Calligraphy and painting brokers have professional qualities and requirements because they are engaged in the trading of special commodities and dealing with some special social groups. To be an excellent calligraphy and painting agent, you must have the following qualities and conditions:

(a) a considerable level of cultural quality and artistic appreciation

Calligraphy and painting brokers should not only have a high cultural level, but also have a wide cultural knowledge structure, high cultural taste, strong cultural and artistic perception and a high level of artistic appreciation. As a painting and calligraphy agent, one must love art and have knowledge and experience in literature, philosophy, sociology, archaeology and other related fields. Knowledge includes art history, brush and ink techniques of Chinese painting (oil painting), introduction of major painters, characteristics of works of different styles and genres, etc. Experience refers to the analysis and appreciation experience of a large number of modern and ancient paintings, as well as the identification and falsification experience of a large number of fake and shoddy paintings and works of art. The acquisition of this knowledge and experience may take many years to accumulate.

(b) Unique vision and keen market judgment.

In addition to rich knowledge and experience, painting and calligraphy agents should also have a unique vision, have a full understanding and profound understanding of their chosen agents-artists and their works, be able to distinguish the authenticity and pros and cons of works of art, and avoid the transaction of fake and shoddy and vulgar works. In addition, we must have keen market analysis and judgment ability, grasp and foresee the trend of contemporary art market, and provide better services for art investors.

(three) rich experience in art management and art promotion ability

An excellent agent of painting and calligraphy must have experience in the practice and management of art institutions. We should be able to use the knowledge of enterprise management to solve all the practical problems we encounter in our work. A real art agent should not only know the painter himself and have superb taste, but also be familiar with the painting and calligraphy art market, so as to ensure good publicity, promotion and accurate market guidance of excellent works.

(d) Extensive network resources and superb public relations skills.

Have good communication skills, make friends, make friends with art, and establish a good social network. Unmatched network resources are necessary to become an art broker, which includes familiarity with both the author of the art and the potential buyers in the market. Must have strong language skills, wit and flexibility, resourceful; It is necessary to have certain organizational skills, coordinate and handle various relationships, and organize brokerage business in an orderly manner, so that both buyers and sellers feel comfortable.

(5) Honest attitude and necessary legal concepts.

Abiding by discipline and law, paying attention to reputation and abiding by professional ethics are the minimum moral requirements. Credit is the life of a broker, so is the art of painting and calligraphy. The market has its own laws, which are not synchronized with the laws of art, and the paintings of great painters are expensive, which should be the case, but it does not mean that price is the only criterion to measure the artistic value. As an intermediary, brokers should be as open, fair and just as possible between buyers and sellers, and the price should not deviate too much from the value of the artwork itself. In addition, we must have a conscious concept of the legal system, strictly perform the contract, and respect the interests of the client and the parties.