In June 2006, I had the honor to participate in the sand table simulation competition of UFIDA training. "UFIDA Cup" is a large-scale enterprise management skill competition integrating knowledge, interest and antagonism. Students are divided into several groups, with 5 people in each group, representing CEO (Chief Executive Officer), CFO (Chief Financial Officer), marketing manager, production manager and purchasing manager respectively. Each team runs a well-sold and well-funded virtual company with assets of 65,438+billion, and has been engaged in business activities for six consecutive fiscal years. Through the intuitive enterprise sand table, the actual operation of the enterprise is simulated, involving the overall strategy, product research and development, production, marketing, sales, financial management, teamwork and other aspects of the enterprise, and the complete business process is experienced in the game-like competition, and the correct business ideas and management concepts are realized. In just two days of competition, we will encounter various typical problems that often appear in enterprise management. We must look for opportunities together, analyze problems and make joint decisions, so that the company can maintain its success and sustained growth. At the beginning of the game, we must first fully understand the rules of the game. Unfortunately, three members of my team didn't understand the rules of the game until the day before the game. In the whole competition, because the company has not done a good job in the overall strategy for six years, it is in a passive position, step by step. And the decision of each step will affect the next operation, thus affecting the whole chessboard. In the first year, because the market analysis was not thorough, the analysis of competitors was not in place, and the corresponding advertising expenses were not accurate, and only a small number of product orders were obtained, resulting in overproduction and excessive inventory. CFO, the manager of value. It is to meet the needs of investors' decision-making, to meet the needs of enterprises' own management, and to reflect the economic situation of each link. CFO bears great responsibility, but because he is unfamiliar with game planning or limited by professional knowledge, he can't do cost accounting and profit analysis. It makes it difficult for all departments to communicate and make corresponding decisions. More because of the lack of financial awareness, out of loyalty, they bought P 1 products with another group of students at a high price to help them tide over the economic difficulties, which led to the decline of their rights and interests. It has greatly affected the company's operation in the next four years. In the third year, I began to learn games and learned how to communicate with departments and formulate development strategies, but I was unable to save the situation. We have no ability to develop new products, carry out ISO certification and develop new markets. In the third and fourth years, P2 products became the leader in the regional market, but due to poor capital turnover and insufficient rights and interests, we had to rely on discounts to maintain our business. Finally, I was on the verge of bankruptcy and lost the opportunity to participate in the provincial school competition. Through the simulation training of enterprise management, I understand the operation process of the enterprise, establish a good overall awareness, and realize the important role of ERP system in enterprise management. I learned a lot from the training courses that were not in books, which laid a solid foundation for stepping into the society and carrying out my work smoothly. I also realize that games are life, and everyone should make their own life plans, not step by step, and do a good job every day to lay the foundation for future success.

I believe that success always gives opportunities to those who are prepared.

ERP Sand Table Simulation Learning Summary 2007-01-31kloc-0/2: 42 The two-day ERP sand table simulation ended. Although the time is not long, I have a deep understanding of the perceptual knowledge level of enterprise management on the basis of professional knowledge and rational understanding system architecture. Briefly summarized as follows:

1. Learn from mistakes

There's an old saying in China that "one will become famous, but ten thousand bones will dry up". This sentence not only criticizes the cruelty of war, but also reveals a deeper management problem, that is, it is extremely costly to train managers in actual combat entirely by management practice, and no organization or individual can bear such a huge training cost. Although battlefield practice can train invincible generals, and large-scale job rotation is also an effective way to train operational management talents, these methods will also make organizations pay high training costs and bear huge failure risks.

But in the sand table simulation training, I think the more mistakes, the greater the gains. No matter how many ridiculous mistakes you make, how many shortcomings you expose, and how many mistakes you make in decision-making and execution, you will not cause any actual economic losses to the enterprise. However, those painful lessons and failure experiences in simulation operation can make us have a deeper and more concrete experience than actual combat in a specific competitive environment.

2. Establish strategic thinking

I think that strategic thinking is just the development direction of an enterprise designated by the CEO of an enterprise, and it is a very general and difficult concept to measure. Through learning, I have seen that strategic thinking should be grasped in the consciousness and actions of organizational members from beginning to end, that is, thinking about problems as a whole is far more efficient than encouraging each other.

In addition, how to establish the enterprise's strategy is also a very important issue. Ignoring the "current" consciousness of enterprise's long-term development cannot restrict the formation of managers' strategic deep thinking, which will directly damage the sustainable development and long-term interests of enterprises. Modern excellent professional managers must establish future consciousness based on reality, because only in this way can managers in China get rid of snobbery and humility, return to responsibility and integrity, and reflect the value of managers, so that enterprises in China can develop continuously and move towards the future.

The design idea of sand table simulation training fully embodies the relationship between history and logic that must be followed in the development of enterprises, which depends on the strategic setting of enterprises from birth to development. The management team is required to make responsible decisions for future development on the basis of seeking current actual interests. Through the study, I deeply understand the causal relationship between reality and future, the historical responsibility that managers must bear, learn to make and evaluate enterprise decisions with long-term strategic thinking, and must have honest professional ethics.

3. Used in group decision-making

Whether an organization is mature or not is obviously marked by its ability to form and use organizational wisdom. The role of communication, cooperation and group consciousness in future enterprise competition has attracted more and more attention from far-sighted organizations. Enterprises in China urgently need to get rid of the traditional misunderstanding of arbitrary decision-making, because we have heard too many successful stories of talents and are infected by an overly strong corporate heroism complex. Today, when the heroes of the past staged the same tragic Farewell My Concubine and stupid escalation of commitment again and again, the conclusion is obvious: the old road of establishing competitive advantage only by relying on special resources has come to an end, and the competition of enterprises tends to be the competition of overall wisdom.

The members of our group have great advantages in this respect, and the final excellent results are largely attributed to our group decision. Under the great pressure of competition and time, in order to win, we must quickly establish an efficient team with superior ability, form the complementary advantages of a single team, and make accurate judgments and correct decisions on environmental changes by using team wisdom. In a group of inexperienced people, if they do things according to their own responsibilities and are unwilling to be interfered by others, this is undoubtedly very narrow and has no development.

In this process, I am just a small marketing assistant, but I believe I have played a very important role in this team. Except for a few opinions that were not adopted, others proved to be very wise decisions. It shows that it is very effective to use positive communication skills, exert influence and cultivate trust among members in teamwork.

abstract

With the rapid development of China's market economy and the acceleration of global economic integration, the era of knowledge economy characterized by networking, digitalization and informatization has arrived, and the management ideas and means of enterprises are constantly changing. ERP with advanced management ideas and functions has been recognized and accepted by more and more enterprises, and its successful functions such as information integration, market forecast, overall analysis, total quality management, cost management and project management have been initially highlighted. Through the ERP sand table simulation experiment, I deeply feel that if modern enterprises want to be stronger and bigger, they must make reasonable and effective use and planning of various resources, that is, implement enterprise ERP.

Today's game is over, and the results naturally come out. Junior cs boys won the first prize. Although our grades were poor, everyone was smiling and our mood was not affected. After learning that we are graduate students, Teacher Yang repeatedly said that it is no wonder that our mentality is different from that of undergraduates. Because the younger brother of a team is finally in a hurry ...

Summarize the experience and lessons. I was blind and confident at first because I took the ERP professional course and listened to the last game rules of Renren.com -_-b .. and the experiences of other participating brothers and sisters. Sigh. They directly adopted their pre-emptive strategic policy and made a comprehensive plan, without analyzing and calculating the whole situation at all. The flamenco group, which also heard the summary of the last competition, also made the same mistake. In the first and second years, we were actually complacent, because our profit and loss situation was similar to theirs. It is believed that only by taking the right path to sunshine avenue will we lose money at first and then make a quick profit.

Failure to formulate a five-year long-term plan correctly is the most critical factor of failure. Direct long-term loans from the beginning (but there is nothing wrong with long-term loans), flexible production lines, fully automated production lines, selling manual production lines, putting the main production capacity in P2 and P3, and giving up all markets of P 1 are all strategies that we rashly adopted without comprehensive calculation. Facts have proved that this is a big mistake. The reason why we proudly made such a bold and dangerous decision is because we only remember that one senior mentioned their wise decision, that is, to make a change and sell P3. I don't know what's the difference between the data of this competition and that of that year. It is extraordinary to think that we are the only team that is all graduate students and have made such an empirical mistake. I forgot what my senior said at that time. I must be the market leader.

As the marketing director, I made many mistakes. I didn't feel like the market leader in the first year. In the second year, the fourth year and the fifth year, no reasonable advertising expense plan was given. It was dropped the next year. The fourth year did not grab the position of the Asian market leader, and the fifth year was the worst. I don't know whose advice I followed, but I wasted too much advertising money in the Asian market and didn't grab suitable orders in other regions. It hurts to see my brothers grab the bill. Looking back now, I really don't know why I didn't do the market forecast analysis at the earliest. Later, I actually miscalculated the cost, which directly led to the wrong market forecast. How can I be so embarrassed and depressed? )

The harvest is that I deeply understand the operation process of manufacturing enterprises. Marketing, production, procurement and finance are closely linked. No mistakes can be made in any step. Familiar with the process of each module. The production part plans to balance the production capacity according to the market orders, mainly to balance the limited production capacity. After planning the master production plan, calculate the material demand plan. Then purchase raw materials. Always calculate cash flow. Financially, I finally no longer literally feel short-term loans, accounts payable, accounts payable, discounts and so on. And the accounting I studied in those years is really a waste of time, ft. Marketing involves market analysis and forecasting, accepting customer orders, and even private payment transactions with other companies. It is a highly interactive position. Originally influenced by the wrong experience, I felt that the marketing director was insignificant, and I was a little reluctant to take this job. Later, as the competition went on, I gradually realized that the most challenging and interesting job was marketing. I like it too, but it's a pity that it's not done well.

Although I am in charge of marketing, I have also participated in other parts, such as watching, doing oral calculations, calculating with paper and pen, and making suggestions. To be honest, I think it is enough for a person to make calculations and decisions in a certain time ... so it also reflects the significance of teamwork. In the case of different opinions and opinions, how can each director make an analysis and decision quickly and convince others? Or provide data reports and accept opinions and suggestions from others. In reality, teamwork is indispensable, and individuals without cooperative spirit will be abandoned by today's society. Among them, I also deeply feel the influence of personal personality on professional roles. It suddenly occurred to me that I still like to lead and direct others ... although I haven't been a student for several years. I am still quite proud, and I quickly pointed out the mistakes in the financial part in my sleepiness.

In teamwork, it is very important to clarify your responsibilities. Others can help, but they can't exceed their authority. Because I know the details of my work best. I'm actually quite dissatisfied with their enthusiastic participation in the marketing part. They don't know the market trend and production capacity like me, so they tell me what to do in marketing, which has dragged down my work progress to some extent, although everyone is doing it for the good of the whole team (indicating that the cooperation is not very good). Everyone should give others full trust while doing their own work well. Doubt and suspicion will affect others' working mood, especially wrong doubt and judgment.

Say something beside the point. A little bit of work feeling. Catch the bus, wait for the elevator, work meals, tall buildings, strong winds and sunshine. Ufida's bathroom is good, but the canteen is average. It is said that similar training is aimed at professional managers, and the training fee is 2.8k for two days. And this competition, let the six of us know each other better and deepen our friendship. I have to admire our boss's decisive and wise decision!