How much do you know about the sales skills of part-time supermarket promoters during holidays?
The job of promoters is to sell products to users, but selling products effectively also requires skills. So what are the sales skills of supermarket promoters? Sales skills of supermarket promoters 1. Language introduction (1) tells stories. Introducing goods through stories is one of the best supermarket sales skills and methods to convince customers, and a wonderful story can leave a deep impression on customers. The story can be the details of product research and development, the concern for product quality in the production process, and the satisfaction brought by the product to customers. (2) Trigger instance. It is more attractive to prove a truth with facts than to discuss a thing with truth, and vivid examples are easier to convince customers. There are honorary certificates, quality certification certificates, statistical data, expert comments, advertisements, newspaper reports, letters from customers and so on. (3) speak with data. It is necessary to specifically calculate how much and how much benefits the product brings to customers. (For example, how much does traditional products cost an hour, and how much money is saved after technical improvement. Advertising language: It is better to use province than province) (4) Metaphor. Compare what customers are familiar with with the products you sell in the supermarket. To illustrate the advantages of the product. What is microwave? It's infinite radio waves. The shorter the wavelength, the stronger the penetration. It is radioactive to human body. So Galanz microwave oven stopped working at the moment it opened the door. No radiation to human body. (5) Franklin persuasion. This was invented by Franklin, a famous American politician. The core content of supermarket sales skills and methods is that salesmen list the benefits that customers can get from buying products and the disadvantages of not buying products one by one, and strengthen their persuasiveness with supermarket sales skills and methods that list facts. Sales skills of supermarket promoters II. Demonstration promoters only use language to introduce products in supermarket sales skills and methods. There are two problems: first, many characteristics of the product can not be clearly introduced in words; Second, customers are dubious about the introduction of promoters. At this time, it is very important for promoters to demonstrate and use marketing tools. The so-called demonstration is to show the performance, advantages and characteristics of the product in some way, so that customers can have an intuitive understanding and personal experience of the product. Promoters can demonstrate by stimulating customers' sense of touch, hearing, sight, smell and taste according to the product situation. A cleverly designed demonstration of supermarket sales skills and methods can create a miracle of supermarket sales skills. (Example: selling glass brushes, doing beauty) Promoters should always check: Are the demonstration props clean and pleasing to the eye? Are there any distinctive skills and methods to demonstrate supermarket sales? Have some good demonstration supermarket sales skills and methods been implemented? Are you still in your mind? Are you proficient in displaying supermarket sales skills and methods? Sales skills of supermarket promoters. With the help of supermarket sales skill tools, supermarket sales skill tools refer to materials, utensils and appliances, such as customer letters, pictures, photo albums, product promotional materials, manuals, POPs, statistical data, market research reports, expert testimony, authoritative organization evaluation, production licenses, award certificates, business department-specific certificates, appraisal books, newspaper clippings, etc. Promoters can design and make supermarket sales skill tools according to their own situation. A promoter who has prepared supermarket sales skills and tools will certainly give satisfactory answers to all kinds of questions raised by customers, and customers will trust and buy with confidence.