First, make a field trip to the company you want to join and their business model. As the saying goes, know yourself and know yourself. Only by investigating the actual situation of the company you want to join can you know whether this company is reliable and whether their corporate culture and atmosphere can give you a sense of belonging. In addition, for the fresh O2O industry, the company's business model is particularly important, and the correct business model can make franchisees take fewer detours. Personally, I think the mode of Internet of Things+Internet is better, that is, fresh intelligent vending machines are directly laid out in the community or subway, and then orders are taken online and offline synchronously, which not only saves the cost of opening a store, but also facilitates consumers.

Secondly, it depends on the conditions of joining and the cost of joining. At present, many fresh e-commerce franchisees need to join, and the cost generally ranges from 1 1,000 to 30,000. They generally give support in training support, product support, qualification support, technical support, planning support, publicity support and other aspects. Bian Xiao believes that it can be seen that the difference is actually one point, product support. Whether the fresh ingredients can be directly supplied to the base is an index to test a company's supply chain capability, and for franchisees, the fresh ingredients directly supplied by the base are the foundation of fresh food. For more information, please visit China Franchise First Alumni Association.