The weak development of operators' main business makes operators have to look for possible business growth points from many aspects. With the rapid development of Internet (mobile Internet) in China, the speed of home broadband in China is also increasing. After the 3/4G era, the number of mobile Internet users in China is also increasing.
Behind this, operators in China keep investing in building optical fiber networks and mobile base stations, but unfortunately, the three major operators in China have not made corresponding profits from the Internet construction in China. For the development of Internet in China, the national level requires operators to speed up and reduce fees, and the unit price of data services drops suddenly. The price war of the three major operators also puts China operators in a situation of increasing production without increasing income.
The main business of Chinese operators has also been impacted by OTT, an Internet company, and the voice business has declined seriously.
For operators, the lack of growth in telecom services has forced them to find new sources of income. Under such circumstances, the whole house WiFi service is also an attempt to focus on this industry.
Promoting whole-house WiFi is also beneficial for operators to reduce the maintenance cost of broadband. The operator Fttp provides naked cat home service, but now most users use mobile phones to surf the Internet, and the blockage of mobile Internet access is not only related to fttp itself. As far as handling users' complaints about network card jam is concerned, in fact, the largest proportion of the problems come from users' routers, or simply WiFi.
At present, the average domestic broadband price is less than 40 yuan/month, which is equivalent to less than one year in 500 yuan. If a user complains that there is something wrong with broadband internet access, the operator needs to send a maintenance master to handle it at home. Judging from the current labor and material costs, the cost of a door-to-door visit is 50- 100 yuan, and the cost in remote rural areas will be higher.
Basically, in terms of the current broadband profit, once on-site service, one year's profit may be gone, and twice on-site service, it is basically in a state of loss, which is the embarrassment of China operators now.
Therefore, the introduction of whole-house WiFi service by operators is actually dealing with users' home WiFi, reducing the door-to-door cost of possible broadband complaints in the future, which is also a way for operators to reduce costs and increase efficiency.
What problem does the whole house WiFi solve?
It's actually quite simple. The whole house WiFi solves the problem of WiFi coverage.
At present, the biggest enemy of WiFi coverage is that the optical cat and the router are placed in the wrong position.
For the current home WiFi coverage, the location of the router is the most important. The biggest problem with home WiFi now is that many families don't know where to put the wireless router.
Many families will put wireless routers in weak boxes or multimedia boxes, some families will put wireless routers in corners, some will put wireless routers in cabinets, and so on, which will lead to poor wireless coverage in some areas of the family.
For non-professionals, it is also difficult to have professional software to test the strength of wireless signals to determine where wireless routers should be placed. The whole house WiFi service provided by operators is to test the coverage of the whole house through professional software to decide where the router should be placed.
Moreover, due to the serious interference of the current 2.4G wifi, it is also possible to judge which channel the wireless router's 2.4G wifi should choose through professional software, which also requires certain professional knowledge and means.
For operators, whole-house WiFi is actually not a profitable business.
At present, the whole house WiFi service provided by operators will basically include wireless router, one-year on-site service and router after-sales maintenance service.
Operators do not produce routers themselves, but also cooperate with some router manufacturers recognized by operators to customize routers. Excluding the cost of service personnel installing routers at home, it is actually similar to the cost of users buying routers online.
For this part of the service, operators actually don't make money.
At present, some users can't debug routers themselves. Operators provide this kind of on-site router debugging and installation service, which also saves some users the trouble.
For some users who have knowledge about WiFi, the whole house WiFi service is unnecessary.
The operator's professional WiFi service is actually only for the complete router Xiaobai professional. This service is actually unnecessary for users with strong learning ability and certain hands-on ability. In fact, it is relatively simple to debug the wireless router now, and you can also download some free software for testing WiFi.