Lasting for a long time, creating brilliance again-Gaozi's 25-year truth-telling journey "Gaozi", whose name means "elegant life", aims to encourage women to be good at discovering their own beauty and face life positively, healthily and confidently. Just as the original intention of cosmetics is to "bring healthy beauty to the skin", the birth of COGI is a perfect interpretation of "external beauty" and "internal beauty" and the beginning of "loving yourself more"! Unremitting pursuit 1986, COGI Gaozi, as the first foreign cosmetic brand, successfully landed in the Chinese mainland market, leading women in China to open a new chapter in the cosmetic era. After 25 years of glorious history, COGI has become a well-known cosmetic brand in the daily chemical industry in China. However, in line with the unremitting pursuit and yearning for beauty, COGI is looking forward to the application of tomorrow's technology in the field of cosmetics, constantly improving the research and development technology and quality, and paying more attention to the research of "cosmetics-related scientific research technology" while attaching importance to the product itself. Just like the brand declaration of "love yourself more", COGI breaks through the tradition and integrates many categories that could not be involved in cosmetics research and development before. COGI Gaozi is a national brand with profound historical background. In 1990, COGI advanced the concept of "personalized service" for the first time. Every customer is unique, so we should provide "unique" service. Therefore, at that time, customers could enjoy free eyebrow trimming and perm eyelashes service only when COGI was equipped with special counters. In the future, this service will be imitated by major skin care brands. Until today, this "glorious tradition" of COGI's high profile is still presented to customers during the promotion. COGI, which originated in Hong Kong and based in Shanghai, has enjoyed an irreplaceable position in the eyes of consumers all over the country after 25 years of development. Over the years, COGI's sales performance has been ranked in the top ten of major department stores, and its development prospects are widely optimistic in the industry. In August 2006, Guangzhou Libai Group entered COGI Gaozi and established Shanghai Xingaozi Cosmetics Co., Ltd. So far, under the strategic planning of the brand development of the group, COGI's high-profile attitude has taken a turn for the better-not only holding hands with well-known film and television actor and director Xu, but also placing image advertisements on CCTV with great fanfare. At the same time, COGI invested heavily in Shanghai, East China, Southwest China, Northwest China, Northeast China and North China, and carried out various marketing activities from time to time, and completed a series of upgrades such as system engineering to enhance the image of national marketing terminals in a short time. For a time, COGI's high-quality products and humanized services were quickly welcomed by customers and distributors. In 2008, COGI Gaozi was awarded the honorary title of "The Most Popular Cosmetic Brand for Women in 2008" by the All-China Women's Federation.
Looking forward to the future application of technology in cosmetics field, COGI actively promotes local and global R&D cooperation projects in China. Established COGI high-profile Sino-French joint laboratory together with Sederma, a world-renowned French company, and introduced outstanding achievements in the world's advanced functional technologies such as anti-aging and whitening into China to customize anti-aging and whitening products for Asian women; In addition, COGI Gaozi cooperated with Symrise, an authoritative German company founded in 1874, and made great breakthroughs in "extraction technology of functional plant raw materials" and "how to obtain natural perfume technology", which were applied to product development and production, realizing the dream of "safe and effective" to create beautiful and healthy skin. Moreover, in order to further enhance COGI's R&D strength, with the support of Libai Group, we invested more than one billion yuan to set up a science park construction plan. Upon completion, the park will become the research and development center and the base for scientific research, training and practice of various institutions in the university town. At present, COGI has signed cooperation agreements with Sun Yat-sen University, South China University of Technology and other institutions of higher learning, and established EMBA practice bases and student research bases based on the Science Park. Now, COGI strives to ensure that consumers can safely enjoy high-quality products and services through strict control of every link from "sampling inspection of microbiology technology" to "strict inspection of packaging materials" and "synchronous inspection and control production line of computer and personnel system". Relying on COGI, which is developing vigorously in science and technology, and under the planning of Libai Group's daily chemical strategy, we will start from a new beginning, discover beauty, share beauty with more women who love beauty, and give them more care. We always aim at providing products and services that satisfy consumers, and welcome the next brilliant 25 years.
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1984 the first foreign cosmetic brand to land in Chinese mainland market. 1988 is the first cosmetic brand to launch a washable mask. 1990 is the first brand in cosmetics industry to put forward "personalized service". Let customers enjoy free eyebrow trimming and perm eyelashes service at the counter. To this day, this "glorious tradition" is still offered to customers during sales promotion. In 2000, COGI launched "Xinyan Gel" with high profile, and achieved the best sales of single products in clean skin care products. It has been enduring for 20 years in a row, creating a sales myth. In 2006, Guangzhou Libai Group entered COGI High Capital. COGI Gaozi has a profound brand historical background and is the pioneer brand of the group's large-scale daily chemical strategy. In 2007, COGI's high-capital brand thrived and won unanimous praise from distributors all over the world. In 2008, the All-China Women's Federation awarded COGI Gaozi brand the honorary title of "the most popular cosmetics brand for women in 2008". 2009 1. COGI Gaozi's first open-shelf sales brand-Runzhisu series was successfully listed in the Mainland; 2.COGI's innovative technology "8 times whitening" crystal clear series is newly launched, which is the first to solve the problem of "whitening and moisturizing"; 3.COGI Gaozi took the lead in launching the first Beibei cream with multiple functions of "comprehensive sun protection, multiple repair and perfect concealer" in China-Gaozi Concealer Isolation Repair Cream SPF 22/PA++; 4.COGI's high-profile Crystal Series won the "2008-2009 Reader's Favorite Award" issued by Girlfriend magazine; 5.COGI Gaozi defeated many well-known cosmetics brands in CCTV's golden column and prime-time bidding activities and became the exclusive partner of CCTV's 8 sets of daily chemical industry. 20 10 1. In the 20 10 brand women's selection jointly organized by brand China and All-China Women's Federation, COGI Gaozi won the honor of "20 10 China's most popular cosmetics brand". 2. COGI Gaozi won the "China Cosmetics Industry Leader Award" at the "China Cosmetics Industry Forum" jointly organized by the authoritative media Cosmetics Newspaper and Shanghai Bai Wen Exhibition. 3.2065438+On July 22-23, 2000, Gao Zi won the "20 10 China Cosmetics Brand Communication Innovation Award" for her classic planning of "Love Tour in Sanya" at the 3rd China Cosmetics Conference hosted by Sales and Marketing magazine and undertaken by Cosmetics Watch magazine.