Training objectives: senior managers of enterprises and managers of public institutions.
Specific requirements: have a deep theoretical foundation of economics and management, have the quality and basic skills of enterprise strategic planning and daily management, have strong expression and interpersonal communication skills, and have the basic ability to analyze and solve enterprise management problems; Senior application-oriented professionals who can engage in daily management in industrial and commercial enterprises, governments at all levels, financial institutions, scientific research units and other departments after graduation.
Main courses: management, economics, strategic management, human resource management, financial management, accounting, statistics, marketing, operation management, leadership, management statistics software application, technical economics, international enterprise management, entrepreneurship management, enterprise consulting, etc.
This major is a 4-year undergraduate program, awarded with a bachelor's degree in management.
marketing management
"provincial specialty"
Training objectives: middle and senior marketing personnel, marketing planners and sales engineers.
Specific requirements: Based on the school-running philosophy of "broad caliber, thick foundation, emphasizing ability and seeking individuality", this major cultivates middle and senior marketing management talents in enterprises and institutions with systematic theoretical knowledge of marketing, strong practical experience and innovative spirit in market research, sales management and marketing planning skills.
Main courses: marketing, marketing management (English), market research, sales management, marketing planning, consumer behavior, brand management, service marketing, e-commerce, management statistics software and application, advertising, business communication, etc.
This major is a 4-year undergraduate program, awarded with a bachelor's degree in management.
manpower management/scheduling
special local product
Training objectives: HR manager, teacher occupation, corporate trainer.
Specific requirements: have a solid theoretical foundation in management, economics and psychology, comprehensively and systematically master the theories, methods and technologies of human resource management, and be able to creatively carry out human resource planning, job analysis, employee recruitment and selection, training, career planning, performance management and salary management; Familiar with labor and personnel laws and regulations, able to handle labor disputes and contradictions according to law; Skilled computer operation skills and comprehensive application ability of foreign languages; Good psychological quality and strong communication skills, suitable for human resources development and management in government agencies, enterprises and institutions.
Main courses: management, organizational behavior, labor economics, statistics, accounting, financial management, marketing, management information system, economic law, human resource management, job analysis, personnel evaluation, performance management, salary management, labor relations management, social security, etc.
This major is a 4-year undergraduate program, awarded with a bachelor's degree in management.
tourism management
Training objectives: hotel management, tour guide service, travel agency management, scenic spot marketing personnel.
Specific requirements: Possess the necessary knowledge of humanities, social sciences and natural sciences in tourism management, master the basic theories, methods and skills of tourism management, skillfully use a foreign language, and be competent in hotel management, foreign-related tour guide service, travel agency management and scenic spot marketing.
Main courses: management, introduction to tourism, tourism economics, hotel management principles, tourism resources planning and development, travel agency management, tourism psychology, tour guide practice, marketing, and tourism regulations.
This major is a 4-year undergraduate program, awarded with a bachelor's degree in management.
Tourism Management (Flight Attendant Direction)
Training objectives: aircrew and management personnel.
Specific requirements: Understand the basic knowledge of art design and aesthetics, have the skills of service art, Chinese and foreign language expression, communication and coordination necessary for flight attendants, and be able to adapt to flight attendants and crew management.
Main courses: introduction to art design, introduction to aesthetics, introduction to civil aviation, civil aviation regulations, civil aviation English, business etiquette, crew skills and management, makeup training and skills, physical training, service psychology, service marketing, etc.
This major is a 4-year undergraduate program, awarded with a Bachelor of Arts degree.
Broadcasting and Hosting (Flight Attendant Direction)
(Art and Art)
School-level characteristic specialty
Training objective 1: flight attendants and managers.
Specific requirements: understand the basic knowledge of broadcasting and hosting, have the skills of service art, Chinese and foreign language expression, communication and coordination necessary for flight attendants, and be able to adapt to flight attendants and crew management.
Main courses: broadcasting and hosting, introduction to civil aviation, civil aviation regulations, civil aviation English, business etiquette, crew skills and management, cosmetic training and skills, physical training, service psychology, and service marketing.
Training goal 2: High-end service talents.
Specific requirements: Understand the basic knowledge of broadcasting and hosting, have good psychological quality, strong service awareness, solid organizational and leadership skills, excellent teamwork spirit and foreign language level, and be able to adapt to high-end service talents.
Main courses: broadcasting and hosting, civil aviation English, business etiquette, creative education, frustration education, leadership marketing, team spirit training, service psychology, service marketing, crew skills and management.
This major is a 4-year undergraduate program, awarded with a Bachelor of Arts degree.
Professional flight attendants
20 1 1 began to enroll students, and both arts and sciences were accepted.
Training objective: aircrew.
Specific requirements: master the skills of service consciousness and art, Chinese and foreign language expression, communication and coordination necessary for aircrew to adapt to the management of aircrew and crew.
Main courses: introduction to civil aviation, civil aviation regulations, civil aviation English, crew etiquette, crew skills, makeup training and skills, physical training, service psychology, service marketing, public relations, etc.
This major is a three-year junior college.
direction
Theory and Practice of Human Resource Management
First, the characteristics of the research direction:
With the profound changes in business environment and the increasingly strong trend of business internationalization, human resource management has become the key to the survival and development of enterprises and the focus of enterprise management. It is an urgent problem to develop human resources reasonably and effectively, establish a feasible incentive and restraint mechanism for human capital, and give full play to the roles of technical capital, management capital and knowledge capital. As the research direction of enterprise human resource management theory and practice, it has carried out long-term and in-depth research and exploration in these fields, and formed a research system with the incentive and restraint mechanism of enterprise human capital as the research content and the human capital of entrepreneurs and engineers as the focus.
1. Research on human capital of entrepreneurs. Based on the analysis of the constituent elements and behavioral characteristics of entrepreneur's human capital, with the goal of maximizing the value of entrepreneur's human capital, this paper systematically measures the value of entrepreneur's human capital (especially the measurement of entrepreneur's historical contribution) and studies the realization environment mechanism, and forms a number of systematic and mature research results in the establishment of entrepreneur's realization environment and related mechanisms, entrepreneur's professionalization, and legal control methods and measures of entrepreneur's behavior.
2. Research on human capital of enterprise engineers and technicians. In the era of knowledge economy, technology and knowledge have become irreplaceable factors in economic development. Over the years, through the research on the labor process of engineers and technicians, especially the research on the labor process of engineers and technicians in aviation industry enterprises, advanced labor measurement methods of engineers and technicians are put forward from the aspects of the principle, measurement theory, method and model of the labor volume of engineers and technicians in enterprises, which can be effectively extended to the capital performance measurement and incentive system design of technicians in high-tech enterprises and general enterprises.
3. Research on human capital pricing. In order to achieve the best combination of efficient incentives of human capital and enterprise interests, it is confirmed that human capital pricing plays a core driving role in intellectual capital, and a pricing model combining material and spiritual incentives with comprehensive compensation as the core is established. This paper systematically studies various problems such as human capital pricing measurement, performance evaluation, salary scheme setting and equity incentive.
Second, academic status.
The research direction has carried out long-term and continuous work in the above three aspects and achieved a number of high-level research results. Completed six provincial and ministerial-level projects, including the National Social Science Fund Project (∩:97 CFX 007) "Legal Control of Business Operators' Behavior" and the Aviation Science Fund Project (∩:96j 550 13) "Research on the Theory, Method and Application of Labor Metrology for Engineers and Technicians in Aviation Industry Enterprises"; Put forward the viewpoints of "human capital property right incentive mechanism" and "technological innovation incentive mechanism"; Some achievements have reached the domestic leading level. Published and published 96 papers (departments), including 3 monographs, 2 ISTP papers and 30 core journal papers; Won 5 provincial and ministerial awards; Three achievements were adopted, creating economic benefits of 25 million yuan. At present, there are 1 projects supported by China Aviation Management Science Fund, 2 projects supported by Henan Social Science Fund, 1 projects entrusted by military industry and 7 other projects. Professor Zhang Zhihong, the academic leader, was employed as the tutor of the postgraduate students majoring in business management in Henan University of Finance and Economics, and trained two graduate students. The above shows that the researchers in this research direction have certain research level and ability, which has laid a good foundation for postgraduate education.
Third, the role and significance
In this research direction, the human capital of enterprise engineers, entrepreneurs and human capital pricing are regarded as three important components of enterprise human resource management theory and practice. Through the research on the frontier issues such as labor measurement of engineering and technical personnel, incentive and restraint of entrepreneur's human capital, human capital pricing, etc., it provides theoretical basis and operational methods for the theory and practice of enterprise human resource management.
Marketing innovation
First, the characteristics of research direction
This direction mainly studies advertising behavior norms, advertising culture, extreme promotion, marketing practice and so on. The research features are as follows:
1, research on standardization of advertising behavior. From 65438 to 0995, Professor Gao put forward the important concept of "advertising pollution"; The following year, the National Social Science Fund Project (). 96CXW004) "Research on Advertising Pollution, Its Causes and Countermeasures" was approved. Using the theories of aesthetics, environmentalism and psychology, this paper makes an innovative study on the advertising problem from the aspects of spiritual pollution (beautiful advertisements, false advertisements and interrupted advertisements), cultural pollution (homophonic advertisements, foreign-style advertisements and imperial culture), environmental pollution (telephone pole advertisements, advertising paper, plaques, model room advertisements) and political pollution, and emphatically introduces the emerging online advertisements and mobile phone advertisements.
2. Research on advertising culture. Advertising is the pioneer of visual culture, and cultural research is increasingly becoming a "prominent study" in China. By using the theories of history, comparison, prediction and statistics, this paper compares Chinese and western advertising cultures, predicts the development trend of advertising culture, and provides reliable advertising planning basis for domestic enterprises to occupy domestic and even international markets.
3. Research on extreme promotion. This paper studies the marketing problem not only from the salesman's point of view but also from the customer's point of view by using the theories of human linguistics and consumer behavior, and puts forward the topic of "the theory of relational field (non-net) and its application research" by using the theories of physics, so as to explore the maximization of marketing performance.
4. Marketing practice research. Marketing is a highly practical subject, which determines that the subject must take the road of combining theory with practice, and it is also the only way to promote the continuous development of the subject. Since the 1990s, we have started this practice, taking the lead in organizing college students to conduct a survey of Zhengzhou's consumer demand, holding a radio debate on whether famous brand products are blown out or used, a Guinness Cup simulation sales competition, and planning a national famous new product Zhengzhou Expo and a winter and summer group to stand out.
Second, academic status.
Researchers in this field started their research in the above direction from 1988, with a solid theoretical foundation. They completed the National Social Science Fund 1 project and two social science funds in Henan Province: (№: 95ch04001) Research on the Regulation of Zhengzhou Advertising Market and (№: 95 cz). * * * Published 106 articles (department), including monograph 1 article, translation 1 article, 3 textbooks and 28 core journal articles; Won 5 provincial and ministerial awards, adopted 2 achievements, and created economic benefits of 6.5438+0.4 million yuan. At present, there are China Aviation Basic Science Fund Project 1, Henan Social Science Fund Project 1, 2 projects entrusted by military enterprises and 9 other projects. Higher Education, an academic leader, was appointed as the tutor of master's degree students majoring in business administration in Henan University of Finance and Economics, and jointly trained several graduate students with Tianjin University and Northwestern Polytechnical University. The above shows that researchers in this field have certain research level and ability, which has laid a good foundation for postgraduate education.
Third, the role and significance
The research in this direction enriches the content of marketing theory and perfects the marketing practice system to a certain extent, which has certain guiding significance, especially for guiding domestic market participants to use marketing theory, carry out marketing activities more scientifically and effectively, better meet customer needs and improve marketing pertinence and success rate.