Ci is composed of mystery, comparison and dimension. VI- Visual system (brand system), which focuses on marketing and development. Rice, dual ideological system, code of conduct system (cultural system), focusing on the marketing development of the system.
MI, dual ideology system, code of conduct system (cultural system), focuses on the system formulated for enterprise management. Brand system (VI) and cultural system (MI, BI) complement each other, and play a booster role in the survival and development of enterprises.
Extended data:
CI is the abbreviation of Corporate Identity in English, and it is also called CIS in some documents. Is the abbreviation of Corporate Identity System, which literally translates into corporate identity system and freely translates into corporate image design.
CI refers to the conscious and planned display and dissemination of various characteristics of enterprises to the public, so that the public can have a standardized and differentiated impression and understanding of a specific enterprise in the market environment, so as to better identify and leave a good impression.
CIS is generally divided into three aspects, namely, mental identity-mental identity (MI), behavioral identity-behavioral identity (BI) and visual identity-visual identity (VI).
References:
CI- Baidu encyclopedia