1978 Tao Shiquan was born in a small town in Changsha, Hunan. When he was in primary school and junior high school, his academic performance was excellent, and his performance often occupied the first place in the school rankings. He is what other parents call "someone else's child".
I thought he would continue to be excellent, but who would have thought that in high school, he encountered rebellious period, skipping classes, fighting and other forbidden things, and his grades plummeted, which made his parents and teachers very headache.
Although he was rebellious in high school, fortunately, his basic knowledge is solid, and this person may be lucky. He thought he couldn't even get into college. During the period when the college entrance examination came, he studied hard and was finally admitted to University of Science and Technology Liaoning.
Everyone was shocked when the college entrance examination results came out. Tao Shiquan's achievement in Chinese almost reached full marks, which showed his solid literary background, which also played a great role in his successful establishment of Jiang in the future.
During his college years, he showed amazing business talent. In 2000, when many college students were chatting with QQ, he opened an Internet cafe at school.
At that time, computers were both expensive and rare. In order to reduce the cost, computers can get it quickly.
Tao Shiquan thinks he can go to Shenyang to buy computer parts and then go back to school to assemble them himself, so he can save a lot of money. In order to save costs, he made all the computer programs and software himself.
After the opening of the Internet cafe, the business was extremely hot. He didn't forget to give his brother a hand when he tasted the sweetness. He called his younger brother to look after the store, arranged for them to take turns on duty and pay back the money.
After that, Tao Shiquan's business talent was fully demonstrated. He also held guitar training classes and held music festivals.
Compared with other students, he is also in college, but he makes money at school, is busy every day and has accumulated a lot of contacts. This laid the foundation for his creation of Jiang.
After graduation, he went to a well-known private enterprise. He is conscientious and works hard. Soon after, his salary increased by 10 times from less than 1000 yuan before, and then rose step by step. In less than two years, he became the general manager of the branch.
Win the support of his men at a young age. He is far better than his peers, but he also paid more than his peers to get today's achievements.
Later, his "rebellious factor" began to be restless again, and he was tired of his routine work and life from nine to five. After staying in the branch for several years, he wants to quit his well-paid job and start his own business.
Although many people advised him to think twice before acting impulsively, he finally quit his job and started his own business.
20 1 1, founded the brand "Jiang". At the beginning, he positioned the brand Jiang as a group of young consumers. The fledgling "Jiang" will aim to break the high-end liquor market and inspire a pure small wine brand.
After that, Tao Shiquan appeared in the public's field of vision with this newly established brand. In order to enhance the popularity and open the consumer market, Tao Baiquan personally conducted market research, which took a lot of time and energy.
Soon after, "Jiang" was like a dark horse, and its simple packaging and some well-known quotations attracted the attention of countless consumers.
I have to admit that it is a novel idea to write some well-known quotations on packaging to arouse the voice of consumers as a breakthrough to open the consumer market.
After that, ginger always brings people unexpected surprises. In cooperation with young musicians, he released many songs related to Jiang, such as Chongqing Taste and Hello Chongqing.
He even set up the Jiang Youth Art Support Fund to help many young people who have dreams but can't do anything about it, combining liquor with art, and further enhancing Jiang's popularity.
"Jiang" took a younger route when he was born, which not only helped the newborn "baby" find a way out in the powerful liquor market, but also closely related to the personality of Tao Shiquan, the father of "Jiang".
He is not only cheerful, but also observant. He found that most young people like listening to music and wanted to combine Jiang with people's favorite music.
When "Jiang" was still growing, it happened to be a period when the e-commerce platform was booming, so Tao Shiquan decided to give "Jiang" a ride with e-commerce.
20 15, he led Jiang to keep up with the pace of social progress. Later, the shadow of "Jiang" can be seen on all major e-commerce platforms. Soon after, the name "Jiang" became popular among young people, and the annual sales growth rate was very rapid.
Looking at the crazy growth of trading volume, Tao Shiquan was very calm and felt that everything was in his expectation.
His company is mainly known for its "youthfulness", which makes everyone realize that liquor can take not only the high-end route, but also the dynamic route.
The establishment of "Jiang" has brought young people a chance to taste brand-new liquor, so the success of "Jiang" is inevitable.
Some simple quotations, on the surface, are in the marketing time, but in fact, if those quotations didn't really touch the softest place in people's hearts and arouse people's * * *, presumably "Jiang" wouldn't have its current popularity.
You know, at its peak, "Jiang" can be seen in all the streets and lanes, which can be said to have swept most of China and attracted a large number of young people to become loyal fans of "Jiang".
In 20 18, "Jiang" reached its peak, with sales exceeding 2 billion. Although "Jiang" occupied a large number of markets in a short time, it was liked by many young people.
But we should also know that "Jiang" can have such a high popularity, relying on excellent marketing methods, selling feelings, not taste.
"Jiang", as a rookie in the liquor industry, is far inferior to the old wines of Maotai and other big brands in terms of technology and taste.
Maotai has a history of hundreds of years, and the establishment time of "Jiang" does not exceed 10 year. Maotai's craft and taste are far less than Jiang's.
Gradually, people no longer buy "Jiang", and the sales volume has not soared as before, and it has gradually declined.
The establishment of Jiang and its unique commercial marketing method have been a great success, which is worth encouraging.
But Tao Shiquan doesn't seem to have considered that if an enterprise wants to survive for a long time, it must always remember that people are fundamental, and water can carry a boat and overturn it.
Quality is the core requirement of any product in order not to be eliminated in the fierce competition market. The ultimate goal of an enterprise's product production is to make profits by selling products, rather than keeping them for its own enjoyment. what do you think?
What do you think of Tao Shiquan's entrepreneurial deeds?
Which business founder's wealth creation story do you want to know?