Step 1: Define the orientation and direction.
At present, there are many kinds of educational programs, including mainstream culture courses, painting and calligraphy art education courses, etc. Faced with so many projects, the first thing we should do is to determine our project choice according to the specific situation of the local education market.
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The introduction of Feng Ge's calligraphy teacher can be considered from the following four aspects:
Wide audience-only a good market.
1. First consider whether the audience of the project is wide.
2. Can the customer groups be reused, because the student resources are certain. For example, a student can apply for Chinese, math, English and so on. Therefore, it is very important to choose a project to realize the reuse of internal student resources.
3. The duration of students' study, the longer the years, the better.
In line with consumption habits-only someone pays the bill
1. The local consumption level, such as the enrollment of high-end courses in villages and towns, is relatively difficult, and low-cost courses are more acceptable to parents.
2. The educational awareness of local parents. It is far more difficult to recruit excellent courses in villages and towns than cultural courses, because many parents in remote areas think that it is the main thing for their children to learn cultural courses.
Unique-only competitive.
We must consider whether the project has its own characteristics. A distinctive education project can effectively reduce the risk of market competition and improve the probability of success.
Real projects-only convincing.
It is suggested to choose sports schools first. The output of the headquarters is not only the input of content, but also the expansion of teaching points, which can give multi-level and multi-angle support in marketing and operation guidance.
Step 2: Multi-dimensional comparison and selection?
When we determine the general direction, the next step is to compare and then determine the options. Introducing Feng Ge to join the teacher can be considered from the following three aspects:
Brand comparison?
In the highly competitive education market, parents are highly dependent on brands when choosing to enroll in classes. A high-quality education brand not only has good popularity, reputation and reputation, but also has high-quality brand value and loyal customer base, which reduces the publicity cost of affiliated schools and brings intangible assets to affiliated schools.
Beijing Fengge Calligraphy Brand was established in 2008 and is a member of China Hard Pen Calligraphy Association. Up to now, there are more than 500 branch schools in China, which have trained more than 1000 senior lecturers and taught nearly 65,438+10,000 students. Is a professional brand engaged in hard-pen calligraphy training and traditional culture promotion.
Teaching comparison?
1.？ An excellent educational project must have a perfect teaching system and a supporting curriculum system. A perfect teaching system can ensure that affiliated schools carry out teaching tasks in an orderly manner; The supporting curriculum system can ensure the steady improvement of the teaching level of the affiliated campus and alleviate the teaching and research pressure of the affiliated campus. The curriculum system of Fengge calligraphy practice is shown in the following figure:
2. Only a professional teaching and research team can ensure the continuous improvement of teaching quality and the continuous optimization of teaching materials and teaching AIDS in the later stage of school. Fengge Calligraphy Headquarters has its own R&D team, which can ensure the continuous improvement of teaching quality and the continuous optimization of teaching materials and teaching AIDS in the later period of joining schools. Do you think that if the brand franchisees don't have their own teaching and research team, the course of joining 1 year has not been updated, the renewal rate will be very low, and the expensive joining fee will be wasted.
3. Word-of-mouth publicity depends on the teaching effect, and the teaching effect depends on the teacher. Therefore, Fengge Calligraphy Training Headquarters provides all-round teacher training support to affiliated schools. Teacher training includes 52 items-such as: pre-omni-directional off-line course training; Training in online teaching and post-teaching process.
Service support comparison?
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When choosing education franchise projects, we should focus on those projects that can provide all-round support to ensure our investment. Taking the Fengge Calligraphy Project as an example, the headquarters' assistance to affiliated schools can guarantee the following three points of support:
1. Advertising support, the marketing department of Fengge calligraphy headquarters will put advertisements in the media to improve the brand awareness and social influence of affiliated schools.
2. Market enrollment support. The planning department of Fengge Lianzi Headquarters helps the affiliated schools to establish their own marketing team through market training, analyze the local market characteristics of the affiliated schools, and formulate corresponding marketing copy to help the affiliated schools develop potential markets.
3. School operation and management support. The customer service department of Fengge Lianzi Headquarters regularly pays a return visit to the operation of each affiliated school to help them solve the problems in the operation process.
Step 3: What are the criteria for field trips?
Investigate what?
There are two main points in the introduction of Feng Ge's calligraphy joining teacher:
1. Investigate the actual teaching situation, including-understanding the teaching and research situation; Visit the teaching classroom; Teaching materials &; Teaching aid observation.
2. Consult the service support of the headquarters, including whether to give market enrollment support; Whether to give operational management support.
Investigate who?
Investors with the same level and similar background
The fourth step: three bogeys to discard the false and retain the true?
Choosing a well-developed education project requires a clear orientation, followed by in-depth field visits to the campus, more communication with the principals, and comprehensive consideration before deciding on the project. In this process, there are three taboos: avoid superstitious brands; Avoid superstitious experts; Avoid superstitious models.
You know, a good project is only the first step of your success. The benign operation of the campus can not be separated from the learning ability and digestion ability of all the staff in the affiliated schools during the implementation process.