The manager of the maternal and child store is the core of the whole store. Whether the operator holds the post or recruits people, it is necessary to clarify the responsibilities of the manager.

1 employee management

Supervise and manage the daily work of the staff of mother-baby supplies store, including attendance, gfd, reception service, sanitary display, etc.

2 store management

The store manager needs to comprehensively supervise and manage maternal and child supplies, maternal and child supplies, store ledgers and equipment in safety precautions.

3 Training management

Managers of maternal and child supplies stores need to do a good job in the daily training and management of new and old employees in the store to help them improve their knowledge and skills in products, parenting and sales.

4 sales management

The store manager should formulate and implement the sales plan according to the actual situation of the mother-baby store, and be responsible for the performance management of the store.

Second, organize the workflow of mother-baby supplies store

Before business every day 1

Hold a morning meeting, analyze and summarize the operation of the mother-baby supplies store yesterday, find out the improvement suggestions for the problems, and assign the work plan for the day.

2 business periods

When no customers enter the store, arrange the work and other preparations of the employees in the store in an orderly manner, and always be prepared for sales; When customers enter the store, they should do details and services around them to promote sales and improve performance.

3 closing of business

Analyze various business data, summarize the completion of sales plan, and list the sales plan and target for the next day.

Three, the development of maternal and child supplies store management system.

1 basic management system

Formulate and strictly implement the basic daily management system of mother-baby supplies store, mainly focusing on attendance, hygiene, gfd, employee behavior norms, work and rest time, etc.

2 Health management system

Formulate sanitary standards for maternal and child supplies stores, carry out division of labor, carry out sanitary contracting, and supervise and inspect the hygiene of stores.

Fourth, strengthen member management.

1 Create a member profile

Input member information into the system accurately, establish detailed member files, record members' consumption, recharge, purchase and gift, etc., so as to facilitate data analysis in the future and accumulate effective members for the mother-baby supplies store.

2 Daily customer maintenance

The relationship between mother-baby products store and customers lies in daily maintenance, which will have a sense of trust and intimacy to the store. They should consult and screen customer information regularly, and send holiday or birthday wishes, new product information and related industry information to customers through SMS, telephone, WeChat and email, so as to increase the number of customers entering the store and improve their performance.

3. Develop membership

The development of new members is the source of the sustainable development of mother-baby supplies store. Usually, old members can be introduced and new members can be developed through shop assistants. Under the arrangement of the store manager, the clerk can actively use different forms to find and attract new members, such as issuing store business cards, DM leaflets, posting posters and so on.