Exhibition is an undergraduate major in colleges and universities in China, and it is also a major in journalism and communication. The basic study period is four years, and a bachelor's degree in literature or management is awarded. Established in 2020.
Exhibition focuses on intelligent exhibition communication, humanistic general education, innovative ability training, serving the society and facing the future, and focuses on cultivating planning and organizing talents for large-scale exhibitions (conferences, exhibitions, performances, festivals, activities, cultural activities, incentive tourism, training, industrial sightseeing, public relations, communication, theme parks, etc.). ).
Creative talents, project coordination and management talents, and cultivate high-end compound talents with comprehensive qualities such as exhibition strategic communication, intelligent exhibition technology and exhibition creative design ability.
The exhibition major has built a multidisciplinary curriculum system of "comprehensiveness+technicality+practicality". Specialized courses include news communication, exhibition, China language and literature, design, management and other types of courses.
Media big data mining and analysis, data analysis methods and applications, new media communication practice and other courses give students the ability to adapt to the needs of big data and information technology era. Practice course runs through the whole process of talent training from the beginning of enrollment, and one semester of professional practice is offered in senior year to help students improve their professional ability quickly.
Employment direction:
Exhibition professional employment units include government agencies, industry associations, exhibition companies, cultural communication companies, public relations companies, conference hotels, exhibition venues, various cultural museums, tourism enterprises, network technology companies and so on.