The person in charge of community group buying plays the role of a link between the platform and consumers. He needs to build a WeChat group himself, and then skillfully guide consumers to place orders. If you want to promote more orders, you need the ability of community building. Xi Cai Jun said a little:

In the group, we should focus on selling services, supplemented by selling products, and do a good job of community viscosity. Because the consumers in the group come from the same community, they can gossip about the community in the group and make the group active; Another way to create a shopping atmosphere is to have a community promoter, combining questions and answers.

Second, we must have a "special" identity.

"Special" status refers to having a convenience store in the community, or being a nanny, which is the first choice for the person in charge of group purchase in the community. Why is this happening? The platform has its own considerations:

First of all, the convenience store manager and Ma Bao have a basic understanding of the consumption habits and levels of the community besides having a lot of free time. Therefore, when building a WeChat group, they can complete the shopping guide work in a more classified and efficient manner. Secondly, convenience stores have equipment that can store fresh products, which can save storage costs while waiting for consumers to pay in advance.