What conditions do Taobao stores need to open live broadcasts?
1, identity requirements, users who apply for Taobao live broadcast rights are either Taobao shop sellers or Taobao talents.
2. The conditions that Taobao stores need to meet to apply for the right to broadcast live are different from those that Taobao Daren needs to meet to open the right to broadcast live.
Among them, talents need to meet the following conditions:
Daren needs to pass the big V authentication first, and the Daren account must be guaranteed to be the same person as Alipay real-name authentication account and Taobao registered account. After passing the big V certification, you need to further verify your identity.
After completing the authentication, you also need to pass the content assessment of the live broadcast platform. At this time, talents need to upload a self-introduction or other video content.
After the upload is completed, click the application in the background of Daren to open the live broadcast right, and then wait for the official review.
After 7 working days, if it is approved, click the live broadcast permission, which is the functional interface that can send live video.
3. The conditions for Taobao shop to apply for the right of live broadcast are:
The level of the store needs to be more than one diamond, and then the micro-amoy level of the store needs to reach the above level.
There are certain requirements for the operation ability of old customers and store sales, but there is no specific digital standard.
The last requirement is that the number of main categories in the store must be more than 5.