Advertising major (undergraduate)

Train students to have good English, computer application, advertising planning and writing skills, as well as advertising planning, design, production, operation and management skills, and systematically master the necessary knowledge and skills of modern advertising theory and advertising work. After graduation, I can independently engage in advertising planning, design, operation, management, release and film animation production in advertising companies, shopping malls, supermarkets, newspapers, TV stations, radio stations, cinemas, enterprises and institutions.

Main courses: advertising, communication, planning, culture, art, graphic design, three-dimensional animation design, etc.

Advertising major (planning undergraduate course)

Cultivate students' strong computer and English application ability. While mastering the basic theory and skills of advertising, we should systematically master the theory and skills of planning. In the integration of planning, advertising, art and management, we should improve our comprehensive quality and cultivate the potential and practical ability of planning and creation. After graduation, I can be competent in advertising planning, advertising design, marketing planning, real estate planning, film and television planning, management and secretarial work of major industrial and commercial enterprises and institutions.

Main courses: advertising, planning, art, culture, marketing, management, creativity and various planning skills.

Marketing and planning major (planning major)

This major is a new major that integrates brand-new planning theory with marketing, advertising and management. It mainly trains students to have good computer and English application ability, certain marketing and planning ability, and systematically master modern planning theory and skills. After graduation, I can be competent in marketing, planning, management and secretarial work in advertising, consulting, real estate, news communication and other units.

Main courses: marketing, planning, advertising, management, graphic design, three-dimensional animation design, etc.

college of art

Department of Art and Design

Art design major (graphic design undergraduate)

Through systematic teaching and training, we will cultivate professionals with all-round development in morality, intelligence, physique and aesthetics and practical skills in art design. Students are required to systematically master the basic theoretical knowledge and skills of this major, and have certain artistic design, research, planning, development, management and research capabilities. After graduation, students can engage in enterprise product decoration, advertising, brand promotion and other work; Engaged in corporate image research and development; Engaged in certain design management work. The employment prospects are broad.

Main courses: introduction to art, brief history of design, sketch, color, basic pattern, three major components, logo and graphic design, graphic advertising design, book binding design, packaging design, interior design renderings, cg animation design, CI planning and design, commercial photography, decorative painting, decorative sculpture, etc.

Animation major (three-dimensional animation design undergraduate)

Through systematic teaching and training, we will cultivate all-round development of morality, intelligence, physique and aesthetics, and have professionals who independently design, create and make three-dimensional animation. Students are required to systematically master the basic theoretical knowledge and skills necessary for this major, and have the ability to independently create 3D animation short films. They are professionals suitable for 3D animation production, special effects of film and television works and game and video game design. Students can engage in three-dimensional animation creation and production after graduation; Engaged in film and television advertising special effects production; Engaged in the design of games and electronic games and engaged in certain creation and design management.

Main courses: introduction to animation, brief history of design, sketch, color, MAYA and 3D animation foundation, MAYA and character animation design, 3D animation storyboard development, special effects animation design, 3D rendering performance, 3D title design, theme short film design, professional practice, etc.

Animation major (two-dimensional animation design direction undergraduate)

Through systematic teaching and training, we will cultivate professionals with all-round development in morality, intelligence, physique and aesthetics, and have the original design of two-dimensional animation and the planning, directing and management of related fields. Students are required to systematically master the basic theoretical knowledge and skills necessary for this major, and cultivate professional design talents and management talents engaged in planning, directing and original design in related fields such as film and television animation, film and television advertising, film and television special effects, cartoon illustration, multimedia e-books and electronic games.

Main courses: introduction to animation, brief history of design, sketch, color, animation design basis, animation movement law, modeling design, scene design, animation design, animation storyboard design, lens design, short film production, etc.

Fine arts department

Painting major (oil painting and Chinese painting undergraduate)

Through systematic teaching and training, we will cultivate professionals with all-round development in morality, intelligence, physique and aesthetics and practical skills in painting creation and art design. Students are required to systematically master the basic theoretical knowledge and basic skills necessary for this major, and cultivate high-quality compound talents with certain painting creation and artistic design ability.

Main courses: art theory, Chinese and foreign art history, professional sketch, oil painting, Chinese painting, cg animation design, advertising design, interior design renderings, etc.

department of mechanical engineering

Mechanical design, manufacturing and automation (undergraduate)

(1) numerical control technology direction

Cultivate senior talents for the research and development and application of CNC technology. Can use professional knowledge to solve technical problems of NC machining, and cultivate students' basic skills of fault diagnosis and maintenance of NC equipment. Can master a variety of commonly used CNC systems, familiar with CNC technology, engaged in programming, operation, maintenance and management. Capable of mechanical CAD/CAM.

Main courses: computer drawing and mechanical design, mechanical manufacturing foundation, electrical and electronic foundation, microcomputer principle, numerical control principle and processing technology, numerical control machine tool, programmable controller, mold design, numerical control system and fault diagnosis, machine tool electrical control, mechanical CAD/CAM, etc.

(2) the direction of automobile engineering

This major focuses on cultivating senior technical personnel in the field of automobile engineering, who can master the skills of automobile construction and maintenance, fault diagnosis of electronically controlled automobiles, automobile marketing, automobile credit and insurance, and meet the social demand for car beauty and marketing professionals.

The main courses are: engine principle and structure, automobile chassis and theory, automobile electrical and electronic equipment, automobile electronic control principle and application, automobile fault diagnosis and maintenance, automobile marketing, automobile driving technology, computer aided design (CAD) and so on.

(3) the direction of mechatronics

Cultivate applied senior technicians in the field of mechanical engineering and automation, and carry out teaching closely around "product design and development, advanced manufacturing technology, quality monitoring and guarantee", so that students can have the necessary basic theoretical knowledge and solid practical application ability in this discipline, and be able to engage in the design research, technical service and engineering management of this professional equipment.

Main courses: modern engineering drawing, engineering mechanics, electrical and electronic technology, microcomputer principle, engineering materials and molding technology, mechanical design basis, mechanical engineering principle, hydraulic and pneumatic principle, special processing technology, mechanical CAD/CAM, modern manufacturing technology practice, etc.

Numerical control technology major (junior college)

Training applied talents of numerical control technology can apply professional knowledge to solve practical problems in production and cultivate students' basic skills in operating and maintaining numerical control equipment. Be able to master advanced CNC systems such as Siemens and FANUC, understand CNC technology, and engage in programming, operation, maintenance and management. At the same time, it has strong computer drawing ability.

Main courses: computer drawing and mechanical design, mechanical manufacturing foundation, electrical and electronic foundation, microcomputer principle, CNC principle and processing technology, CNC machine tools, mold design, CNC system and fault diagnosis.

Automobile technical service and marketing major (junior college)

This major aims to meet the needs of the rapid development of China automobile industry and automobile market. The purpose is to cultivate applied technical talents who can engage in automobile maintenance, marketing, inspection and management, and have strong practical ability.

Main courses: automobile structure, automobile electrical and electronic equipment, automobile electronic control principle and application, automobile fault diagnosis and maintenance, automobile marketing skills, automobile credit and insurance skills, etc. After passing the training of relevant departments, students will get a C-class driver's license and an advanced certificate of automobile maintenance before graduation.

Department of Finance and Accounting

Financial management major (undergraduate)

This major trains "CFO (Chief Financial Officer) reserve talents with good professional ethics, habits and innovative spirit, comprehensive professional knowledge and solid basic skills, who are competent for the practical work of financial management."

Main professional courses: financial accounting, financial enterprise accounting, financial management, advanced financial management, financial marketing, statistical technology, cost management accounting, auditing, financial information analysis and processing technology, tax planning, financial ethics and morality, financial case analysis, simulation practice, management, microeconomics, etc.