1. The reason why the education industry is called an industry depends on two parts, one is teaching, and the other is business; Do not know how to teach, do not know how to operate, be cautious! Take two things as one thing, and everything else can be solved, unless, of course, you only invest! There is a jargon in this industry, for reference only! "Looking at the outside is pleasing to the eye, but looking at the inside is sad." I lost a lot of money, just trying to squeeze out a smile! Although it is a sunrise industry, we should be cautious!

2. Three key words that constitute an educational institution: teaching system, product system and marketing packaging; Teaching system is a solution, which belongs to teachers and students, and focuses on the presentation of teaching effect; The product system is the rhetoric of this solution, which belongs to the level of sales and parents. Why pay the bill? How many class hours do you buy? After buying this class, why should we continue to renew it? Marketing packaging is a set of marketing language. Starting from customers' cognition, the products of the organization are expounded and expressed in a language that customers can understand, thus inducing customers' desire for further understanding. The three are not the same content, but they share the same root! The initial embryonic form of an organization should start from these three aspects and then fill people step by step. Of course, you can also choose to join, and complete localization in the process of landing after joining! In short, most educational products are regional, after all, water and soil are different!

Today, when it comes to the opening of classes in educational institutions, we need to popularize the concept of "absenteeism rate", that is, start classes before the class is full. Sure, this is no problem. The key is to find the critical point of the course. How many people start classes, there is no loss, and how many people start classes are profitable. Need to combine the total cost, class unit price, class size and other data to derive! Controlling the class turnover rate is an important means to ensure the profit of the organization, otherwise it will enter a situation where the boss does not make money and the employees make money.

4. Institutions should pay attention to several issues when formulating wage standards and assessment systems: 1. Irresponsible basic salary should be eliminated; 2. Eat a pot of rice and put an end to it; 3. Target decomposition has not been completely eliminated; 4. Only the assessment results are not assessed, and the assessment process should be eliminated; The purpose of the assessment system is: supervision+guarantee+incentive, not to deduct money, but to encourage.

The suggested operation mode is: basic salary (generally set as the local minimum wage standard)+performance (about 500- 1000, which is used to control the achievement and specific performance of monthly goals and pay in proportion)+commission (set the minimum requirements, the more you complete, the higher the score).

Recently, many tribal members have asked about the institutional assessment system. Let's share the following points: 1. Salary setting follows the principle of basic salary+performance+commission, and performance is linked to monthly assessment; 2. The assessment standard is implemented on the specific target number, and the number of posts is fixed; 3. The performance distribution ratio is generally 80% to assess the completion of specific indicators, and 20% to assess the process and daily performance; 4. The proportion of personnel shall follow the principle of "doing more field work and less back office work" (that is, productive positions such as marketing and sales are preferred, and teaching and service positions depend on the specific situation, and the remaining unproductive positions can be completed if the existing work can be completed. )

6. How do educational institutions choose small gifts?

1. Practical, can exist as the first principle; Consider the user's usage scenario;

2. Eye-catching and affordable;

3. Customizable logo, easy to carry;

4. You can print knowledge manuals related to institutional products (such as the atlas of global famous schools commonly used in the study abroad industry);

5. Visit the local gift city more and you will get something;

7. The profitability of educational institutions is not as easy as everyone thinks. The jargon is "looking outside is pleasing to the eye, looking inside is sad"! PS: 1。 Flow, consumption, carry-over, cost and profit are several key items; 2. It is subdivided into category consumption rate, category unit price and category consumption cycle. The longer the general cycle, the greater the risk; 3. Carry-forward is not a simple course carry-forward and the current class consumption carry-forward. It needs to consider the whole cycle before it can arrange the cash flow on hand; 4. Many people will think that cash flow is important, but the carry-over amount is more important, that is, to ensure the teaching quality and class consumption rate; 5. The state of an ideal organization is: expenditure equals carry-over, which is flat; Expenditure is greater than carry-over, and there is a risk of loss; Expenditure is less than carry-over, so there is room for profit. 6. Take a closer look. The detailed formula is much more complicated than this. Educational institutions operate linearly.

8. How many people still think so? Tuition can be used as soon as it is collected. There is no problem in itself, but in the education industry, this should not be! The financial settlement of educational institutions can be roughly divided into: running water, carry-over, cost and profit; Tuition is running water, and the income from class consumption is carried forward. Cost is used for daily expenses, and profit is the actual income after deducting the cost! Note: it is carry-over to reduce cost, not flow to reduce cost. If the expenditure is running water, then ask: students don't spend money on classes, do they have to refund their money? If I want to return it, what should I use to return it?

9. Today, let's talk seriously about how institutions do online: 1. Start-ups within one year, focusing on offline; 2. If there is investment, building a official website and registering an official WeChat account for daily maintenance can be regarded as overall brand support; 3. When to build a website, there is a little trick. Search for the brand name of the enterprise in Baidu, such as "Shenxuebang", and look at the related search at the bottom. If you have your organization, you should start making websites. 4. In a certain area, just one or two stores, do a good job in SEO, there is no need to bid; 5. In the search engine, except for the quick bidding effect, other promotions are brand matching, so don't expect any big output; 6. If you need to make an output, thoroughly ponder the marketing of friends circle, which is practical, simple, effective, low-cost and high-output! 7. If you have anything to add, you can leave a message.