First of all, the press conference held the launching ceremony of the new logo of Yuchai Machine. Yan Ping, Chairman of the Board of Directors of Yuchai Machinery Group Co., Ltd., Mr. Zhang Xiaoyu, Executive Vice President of China Machinery Industry Federation, and Mr. Yi Hui, Vice President of china association for quality jointly promoted the new logo putter, started the new logo of Yuchai Machinery, and opened a new chapter in Yuchai brand history. In the course of 60 years' development, Yuchai has been committed to promoting the internationalization of Yuchai brand. During the Eleventh Five-Year Plan period, Yuchai promoted the core competitiveness of Yuchai brand through scientific and technological innovation, quality improvement and cultural innovation, and its brand value rose from 4.682 billion yuan in 2006 to 8.009 billion yuan in 20 10, making it the first powerful brand in China for many years. At the beginning of the Twelfth Five-Year Plan, Yuchai carried Yuchai's international ideal on the basis of inheritance, and endowed the new logo with richer connotations:
In the new logo of Yuchai Machine, red represents passion and China, blue represents technology and the world, China is red, and TINT is the blue of the world. It means that Yuchai Machinery is based in China, going to the world and passionately expanding its market space. The symbol "YC" in the icon "YC" is the initials of "Yuchai" and the English abbreviation of "Yulin China", which symbolizes Yuchai's firm confidence in representing China's national strength and building an internationally renowned brand. English Diesel stands for "Yuchai Machine", which carries forward the innovative spirit of Diesel's invention of the first diesel engine, inherits passion and drives Excellence. Yu Yiyuchai is committed to the internationalization road, creating the sustainable development strategy of environmental protection, science and technology, and becoming a market leader.
During the Twelfth Five-Year Plan period, Yuchai will be guided by passion, environmental protection, science and technology, and innovation, and take excellent power and globalization Yuchai as the brand declaration, constantly surpassing and continuously creating products with greater value for users! At the same time, Yuchai will stand at a new height, plan to launch a series of high-end new products, promote the internationalization of Yuchai machine brand, build Yuchai into the main export base of China's own brand diesel engine, and build a strong corporate brand, product brand and service brand.
In 20 10, Yuchai Group achieved a total sales revenue including tax of 36.838 billion yuan, a year-on-year increase of 35.45%. This is the first time Yuchai Group has entered the ranks of 30 billion yuan enterprises. Compared with 2005, the sales revenue increased from 654.38+0.265438+0.38 billion yuan to 36.838 billion yuan, which is equivalent to rebuilding two Yuchai in five years. Among them, the cumulative sales volume of the engine sector was 74,9671set, up by11.13% year-on-year; Accumulated sales revenue reached 20.486 billion yuan, up 27.62% year-on-year. Yuchai Machinery, the core enterprise, achieved an engine output of 2.06 million units during the Eleventh Five-Year Plan period, of which the sales volume reached 5,565,438+0,596 units in 2065,438+00, and the first output exceeded 500,000 units, with a year-on-year increase of 17.89%. Sales revenue191030,000 yuan, up 30.02% year-on-year.
Yuchai Group has basically formed a large-scale industrial structure with national layout and diversified development across fields, which is composed of 29 holding and shareholding companies in six major sectors through industrial layout adjustment, industrial resource integration and industrial structure optimization. The industrial distribution extends to Xiamen, Fujian, Wuhu, Anhui, Jining, Shandong, Changzhou, Jiangsu, Ziyang, Sichuan, Zhuhai, Guangdong and other places, creating the advantages of "two product chains" in engine product chain and construction machinery product chain. While the engine product chain has been further lengthened, other industrial sectors have risen rapidly, and the sales revenue of the engine sector has increased simultaneously. The overall management quality has been greatly improved, and the viability has been continuously enhanced. During the Eleventh Five-Year Plan period, the sales revenue of Yuchai's six industrial sectors exceeded 2.5 billion yuan from one engine sector to five industrial sectors, and the sales revenue of its subsidiaries exceeded 654.38 billion yuan from two to eight.
Facing the complicated international and domestic economic environment during the Twelfth Five-Year Plan period, China's economy will gradually enter a period of balanced development and steady growth in the next few years. Yuchai Group's "Twelfth Five-Year Plan" industrial orientation is "two product chains and multiple industrial clusters". "Two product chains" refers to the engine product chain and the construction machinery product chain. "Multi-industrial cluster" refers to the enterprise group formed by Yuchai Department based on the existing industrial structure and further expanding or entering new fields. During the "Twelfth Five-Year Plan" period, Yuchai will ensure the sustained, high-speed, healthy and coordinated development of "two product chains and multiple industrial clusters", and strive to achieve sales revenue of more than 654.38+000 billion yuan by the end of the "Twelfth Five-Year Plan" and enter the 100 billion group, so as to achieve synchronous growth of total profit and sales revenue.
The Twelfth Five-Year Plan of Yuchai Machinery Co., Ltd. includes four parts: future mission and vision, strategic direction, strategic policy and strategic goal. Among them, the company's mission is to "meet the public's power demand with Excellence and leadership." The company's vision is "to be the best professional power supplier in the world", and its strategic direction is "to focus on one industry, expand in depth: to base itself locally and deploy globally". The strategic policy is: "build a commercial platform with technological innovation;" Get target support by ensuring demand; Expand the market and create growth space; Cultivate competitive advantage by strengthening cost; Building development impetus with innovative mechanism; Raising strategic funds based on the capital market. The "strategic goal" is to multiply scale, consolidate position, strategic alliance, professional value-added, harmony and win-win situation. "
Around the Twelfth Five-Year Plan, the general idea of 20 1 1 is to make a comprehensive plan and system layout in the Twelfth Five-Year Plan, grasp the opening year of 20 1 1, make a fine market and a close partner as the basis, ensure technological upgrading and lean manufacturing, focus on consistent and reliable products, and adopt innovative operation and professional planning.
Focusing on the general idea of Yuchai Co., Ltd. 20 1 1, the marketing objectives and key points of marketing construction of "ensuring 600,000 units and challenging 680,000 units" are put forward. During the Twelfth Five-Year Plan period, Yuchai will focus on engine R&D and manufacturing industry, focusing on developing China power, gas engines and hybrid power, expanding the market from heavy to light, focusing on breaking through the fields of heavy trucks, construction machinery, tractors and marine electricity, and striving to achieve an annual sales scale of 6,543,800 engines by the end of the Twelfth Five-Year Plan period! It puts forward the service policy of "subdividing demand, professional guarantee, value-added service and surpassing development" and nine strategic measures of marketing service such as "strengthening network construction, upgrading management, upgrading training, strengthening overseas service, guaranteeing spare parts, selling oil products, carrying out special service activities and adjusting service policies", and strives to continuously cast Yuchai service into the most competitive marketing service brand.
At the meeting, Yuchai Machinery introduced the overall product planning strategy, market segment product planning, Yuchai 20 1 1 key technologies and products in the Twelfth Five-Year Plan. A number of key new products include the energy-saving version of the 6M heavy machine, the new 50 loader power, the second generation heavy machine YC6MK, the marine electric engine YC6C, the upgraded version of the 6A-45 medium machine, the gas engine and the excavator engine.
As one of the most potential subsidiaries of the engine sector, Yuchai United Power Co., Ltd. introduced the world-class high-quality heavy truck power 6K series engines, which were independently developed on the basis of DD 13/ 15, and integrated the latest technological achievements in the world today, with more than 30 technological invention patents. The reliability growth technology is applied to the engine industry for the first time, which breaks through the domestic reliability weakness. The innovative application of precise combustion and electronic control technology, engine reverse cross-flow cooling technology, high-strength materials and high-efficiency engine in-cylinder braking technology has greatly improved the service life of the engine, and the emission can reach the Euro VI standard, which has the technical level of the latest European production engine 20 12.
At the same time, the conference solemnly commended the dealers, service stations and advanced individuals who made outstanding contributions to Yuchai service system. Among them, 10 service stations such as Kaisheng Automobile Sales Station won the "20 10 Excellent Service Stations"; Longnan Qiangbing Station and other two service stations won the "20 10 Special Award for Disaster Relief Services"; Two service stations, including Shanghai 17 Factory Station, won the "Special Award for Service Guarantee of Expo 20 10"; Guangzhou East Ring Station and other 10 service stations won the "20 10 Asian Games Service Guarantee Special Award"; 65 service stations including Nanning East Trade Station were awarded "20 10 Excellent Core Service Station"; 64 service stations, including Yuchai Hepu Station, were awarded "Excellent Professional Service Station of 20 10"; Liuzhou Fangsheng Station and other 94 service stations were awarded "20 10 Advanced Core Service Station"; 92 service stations such as Yizhou Hongyuan Station were awarded "20 10 Advanced Professional Service Station"; 39 service stations including Guangxi Qianlitong Station were awarded "20 10 Advanced Self-selling and Self-contracting Service Station"; Nine units including Shanxi Jietai Station won the "20 10 Special Award for Service Pulling". 704 comrades, including Yumu, won the Advanced Individual Award for Asian Games Service Guarantee, Excellent Core Webmaster, Excellent Professional Webmaster, Advanced Core Webmaster, Advanced Professional Webmaster, Excellent Appraiser, Excellent Information Officer and Excellent Electronic Control Appraiser respectively.
In addition, Dalat Banner Kaisheng Automobile Sales Co., Ltd. and other 10 units won the "20 10 Special Contribution Award for Parts Management"; Shenzhen Yonglihan Automobile Maintenance Co., Ltd. and other 30 units won the "20 10 Parts Management Excellence Award"; Hangzhou Kangqiao Shenlong Automobile Sales Co., Ltd. and other 30 units won the "20 10 Accessories Service Guarantee Excellence Award"; Bai Yang and other 89 comrades won the "20 10 Spare Parts Market Development Expert Award".
During the Twelfth Five-Year Plan period, with the strong support of the state for the development of strategic emerging industries and the adjustment and revitalization of key industries, the scale of enterprises in industries with high energy consumption, high pollution and overcapacity has been strictly regulated, and Yuchai, which is committed to providing environmental protection, will surely usher in a new round of development opportunities. Standing at a new starting point, towards the grand goal of building 100 billion Yuchai, Yuchai will, as always, win-win with users, OEMs, distributors, service stations and suppliers and make brilliant contributions to the development in the next five years.
20 1 1 is the first year for Yuchai Group to implement the Twelfth Five-Year Plan, and it is also a festive year for Yuchai Group's 60th birthday. Yuchai will take "new height, new starting point-professionalism, creativity and transcendence" as the theme, and make every effort to build Yuchai's outstanding power, not only to be more professional, but also to make new breakthroughs in "creativity".