In the new era, online celebrities not only don't need to fight alone, but also don't need to wait for the chance of success or failure. As long as it is "red", unlimited business opportunities are rolling in. The "Internet celebrities" who were originally difficult to judge are now widely accepted, and some even commented that they are "the trend leaders of this era".

On the road to fame, online celebrities are no longer alone.

Incubator company helps to take care of it, and one person invests at least one million yuan a year.

A group of beautiful girls with awl faces or loli mixed faces are adding luster to the otherwise dull commercial market. Sometimes their appearance may be confusing, but their beauty brings women's praise, men's love and money.

They have the same name: online celebrity girl.

Network celebrities are not the product of this era, but today, the definition and nature of network celebrities have been very different from the past. On the way to fame, they no longer need to fight alone, and more and more business awareness has begun to extend to online celebrities. As a facade, they are only responsible for beauty, and their own incubation company takes care of everything for them behind the scenes.

Network celebrity is a distinctive and unique personality, which is very consistent with the definition of' self' after 90. At the same time, the post-90s are more willing to pay for Internet content, which is far more than that of the post-80s, because during the growth of the latter, a large number of Internet resources are still free.

The first step: selecting people.

Selection criteria of brokers: face value, temperament or gas field, education, major, eloquence, whether in the same city, learning ability and other indicators.

Face value is necessary, but the standard will not be too high. After modeling, makeup and wearing, the lens effect is better.

Temperament and aura mainly highlight whether this person can have affinity in front of the camera and win the trust of the audience.

Education and major, of course, the higher the education, the better. My stomach is full of poems and books. Specialization can shorten the time to learn and understand the products in the specified category. For example, clothing design majors will be more comfortable with clothing, shoes and hats, while jewelry design majors will be easier to cut into the live broadcast of jewelry and jade products.

Eloquence: Eloquence is the second hard indicator after Yan value, which must be possessed! Mandarin standard, fluency in spoken and written language, continuous output and ability to control the field are preferred. The time of live broadcast usually ranges from one hour to eight hours. In fact, the requirements for eloquence are quite high.

Whether it is the same city or not involves the cost of living and transportation. Many young people are interested in becoming online celebrities, so they have to make a choice. From a financial point of view, the closer to the company, the better.

At the same time, if the above conditions are met, it is also within the scope of the company's circle selection. The last item is learning ability.

Learning ability: refers to the ability to quickly understand the specified category of products. This understanding is not a general understanding of the appearance and performance of the product itself, but an understanding of the whole industrial chain, raw material supply, design concept, manufacturing, quality inspection, component testing, product performance, product advantages, customer pain points, logistics and transportation, after-sales support, e-commerce platform transaction process, peer horizontal comparison and so on. These are all things that must be studied and studied. Because these are the details that consumers care about in the live broadcast room, consumers will also ask.