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Lecturer's prologue humorous model health care marketing lecturer's prologue
When training lecturers and trainees have not established trust, as a training teacher, we should understand a "hidden rule", that is, we should be clear in our hearts. There are three questions in the students' minds: "First, do I trust you? Do you deserve my trust? " If this question is understood, they will ask the second question, "Do you care about me? Do you want to help me? " Finally, they will ask themselves the third question: "Are you sure you are great? Can you achieve Excellence? " Only if you give them a clear answer will they listen to you. The role of the opening remarks: First, focus the audience's attention. Second, the bridge between the speech and the text. Third, let the audience know the purpose and theme of the training. Fourth, bring the audience into your orbit. Fifth, let the audience look forward to the following. Establish interaction and feelings with the audience. Let the audience accept your guidance. Let the audience understand that it is useful to them. Opening tip: 1. Praise your audience. Praise the audience is a very effective method, but praise must be sincere and true, never praise for praise's sake, let alone false; At the same time, praising the audience is not pandering or flattering, and such false and untrue praise will arouse the audience's disgust. The effective way to make the audience praise is to know the local customs, historical records or famous people. Therefore, as a qualified training lecturer, you should pay attention to this information at ordinary times. At the same time, we should consciously collect similar information before training. Emphasize that we must be careful not to use negative things as "praise" material. Especially some taboos of local people or nationalities. At the same time, avoid talking about sensitive political and racial issues. Remember: talking about the positive side can build up your positive image, unless you are willing to be a negative textbook yourself. Second, pay attention to the audience's reaction. Pay attention to the audience's reaction during the whole training process, pay attention to the audience from the beginning and adjust at any time. During the whole training process, always bring the audience into your influence and feed back to your heart in time. Don't insist on what you have prepared to prevent you from moving out regardless of the situation on the spot. Be sure to communicate with the audience in the way and content they like. This requires the instructor to prepare several alternatives when preparing the opening remarks. Third, ask the audience. Asking or greeting is a good way to bring the relationship closer, and the so-called approachable teacher is such a means. Pay attention to be sincere when asking questions, and don't be overbearing while maintaining your posture. In order to establish their prestige, some teachers often make fun of students, especially the students in the first row, thinking that they are high-spirited and confident. Actually, I don't understand the manners of the audience. Seemingly strong but actually weak, many people are disgusted. Such an opening gives a bad impression. Only the weak can gain confidence by attacking others. Mentors respect the audience and win respect! At the same time, the problem should not be too difficult. The purpose of asking questions is to attract attention, not to make students look stupid, unless the lecturer is sure that his IQ is higher than that of the students. Therefore, lecturers who are interested in asking questions are most suitable for lectures and training in mental hospitals. Fourth, rhetorical questions. The rhetorical question is also a good way to improve the opening remarks. There is no need to answer this kind of question, which has a good emphasis effect and a good auxiliary effect on your topic. Asking questions is the most distracting, while unanswered questions can make the audience concentrate and relax appropriately. Ask some questions related to the topic that are of interest to the audience, but you don't need to answer them at the same time. 5. Exaggerated statements or data. The purpose of exaggeration is to attract people's attention to some special, striking and shocking facts or data, and to attract the attention of the audience at once, especially the theme of this training. But exaggeration must be measured, and the quoted data must be true. Choose special facts or data that are shocking in themselves. Sixth, be ready to accept the challenge of the audience. Training is not only a game, but also a "battle", the habitual "PK" of modern people. At the same time, now that there are more lecturers, students can be said to be well informed, but they are not as easy to fool as before, so we must pay full attention to them. Tell yourself from the moment you stand on the podium: the battle has begun. Pay attention and be ready to accept the challenge. Once the lecturer has the sense of "my site is my master", usually no one dares to challenge. If the lecturer feels insecure about the ability to control the field, he can get to know the students better before training and pay attention to a few key people-people like "shaving their heads" may make the teacher unable to step down if they are not handled properly. If they do well, they will become the most important supporters of the lecturer. Usually this kind of person sits in the front row or the last row. Or sit in the corner. Some training institutions will arrange some "infernal affairs" or "child care" in large open classes, which is very cooperative, and even explain how to clap your hands during training. This situation is a bit scary, and many students are disgusted with it. Personal opinion: truth is the best, moderation is the best! Here, especially internal lecturers are easily challenged by students. Originally, we were all colleagues, together every day. Today, you suddenly become a "teacher", and everyone has not accepted it. So here, we use authority theory to establish authority. In order to establish authority and make the training go smoothly. Lecturers can start from "duel" and establish authority by quoting the authority theory of some very authoritative people. This is the most commonly used way and skill for many novice trainers. This is also a very effective technology. Here we should pay attention to: first, the authoritative person must be a real authority, and don't use controversial people. Second, there are no loopholes and disputes in the quoted content while ensuring authenticity. Remember, there are activists who want to find fault under the stage. Seven, appropriate humor. Humor is not funny. They are similar, but not the same. Remember: a lecturer is never a sketch actor, let alone a clown in a circus. Don't try to fool Degang Guo and Zhao Benshan. Good humor can enliven the atmosphere, shorten the distance and increase the attraction at once, so many lecturers will use it, especially in the opening remarks. But they often fall into the funny trap: putting on airs, jumping up and down on the stage, causing laughter, thinking that they are very popular with the audience. True humor is not to make the audience laugh or even roll. True humor is to make the audience think for a while, and then suddenly smile. This will be mentioned in Using the Power of Humor. Eight, sound is the best weapon. Voice is God's best weapon for trainers. Good voice itself has infinite charm, especially in China, a country that pays little attention to speaking and vocalization. If it is a beautiful, pleasant, magnetic, exciting, vigorous and penetrating voice, then the audience will naturally follow you. The new lecturer has a trick: if you can't control your voice, you can take a loud way. It's better than the audience not hearing it. Of course, this is only a stopgap measure.