First, understand the audience, targeted speech is for people to listen to. Therefore, writing a speech should first understand the audience: understand their ideological status, cultural level and professional status; Understand what problems they care about, what problems need to be solved urgently, and so on. Otherwise, no matter who the audience is, no matter how hard the speech is written and how extravagant it is, the audience will feel dull and indifferent, and will not achieve the purpose of propaganda, encouragement, education and appreciation.

Second, clear views and sincere feelings. The speech has a clear point of view, which shows the speaker's affirmation of a rational understanding, the penetrating degree of the speaker's view on objective things, and can give people credibility and possible sexiness. If the viewpoint of the speech is not clear, it will be unconvincing and lose the role of the speech. A speech must have sincere feelings in order to impress, infect and inspire people. Therefore, it is required to pay attention to emotional color in expression and combine reasoning with lyricism. There are both calm analysis and enthusiastic encouragement; Anger and joy; Hate and love. Of course, this deep and moving feeling should not be "squeezed out", but should be from the heart, just like a spring gushing out.

Third, the style of writing changes, full of waves. There are many factors that make the speech waves, including the content and arrangement, as well as the psychological characteristics of the audience and the law of understanding things.

If we can master the psychological characteristics of the audience and understand the laws of things, and properly select and arrange materials, we can also make the speech stir up waves in the hearts of the audience. In other words, the speech should be written in waves, mainly not in tone, but in content with ups and downs, relaxation, emphasis, repetition, contrast and care.

Fourth, the language is fluent and profound. If you want to write down or say everything in the speaker's mind so that people can see and hear it, you must use language as a tool to communicate ideas. Therefore, whether the language is used well or not has a great influence on writing speeches. In order to improve the quality of speech, we must work hard on the use of language. When writing a speech, we should pay attention to the following five questions in the use of language:

(1) colloquialism. "catchy" and "catchy" are the basic requirements for the language of speech, that is, the language of speech should be colloquial. A speech is a series of sounds, and the audience hears a series of sounds. Whether the audience can understand depends on whether the speaker can speak well and whether the speech is well written. If the speech is not catchy, no matter how good the content of the speech is, it can't be "heard" and fully understood by the audience. For example, in a public security department lecture, a public security soldier said that he was blinded by a gangster in the course of performing official duties. The gangster said that he had become a "cyclops" now, but the soldier returned to the front line after his recovery. Speaking of which, he patted the podium and said loudly, "I'm the cyclops!" " The audience immediately gave warm applause. The "spoken language" of a speech is not a copy of everyday spoken language, but a processed and refined spoken language, which should be logical and fluent. Because the language of the speech is written by the author and bound by written language, it is necessary to break through this bondage and make the language of the speech colloquial. In order to do this, when writing a speech, we should change long sentences into short sentences, turn inverted sentences into formal sentences, change monosyllabic words into disyllabic words, and change or delete incomprehensible classical Chinese words and idioms. After the speech, read and listen to see if it is catchy and catchy. If it is not so catchy, it needs further revision.

(2) Be easy to understand. The speech should be understood by the audience. If no one can understand the language used, then the speech will lose the audience, thus losing its role, significance and value. Therefore, the language of the speech should be easy to understand. Lenin said: "We should be good at speaking in simple and clear language that is easy for the masses to understand, and resolutely abandon obscure terms and foreign vocabulary, and abandon names, decisions and conclusions that are deeply remembered by the masses and are ready-made but unfamiliar."

(3) vivid and touching. A good speech must be vivid in language. Good ideological content and poor language are not good speeches. To write a good speech, it is not enough to understand and popularize the language, but also to make the language vivid and touching. (4) accurate and simple. Accuracy means that the language used in a speech can accurately express the object-things and truth, and reveal their essence and relationship. To do this, the author must first be familiar with the object of expression and understand it correctly; Secondly, we should have a clear concept, appropriate judgment, appropriate words and reasonable sentence organization structure. Plain, refers to the use of ordinary language, clear and smooth expression of the ideological content of the speech, rather than deliberately pursuing formal rhetoric. If you pursue the beauty of language too much, you will be self-defeating and lose the appeal of simplicity.

(5) control the length. The speech should not be too long, and the time should be properly controlled.