MICHAEL&KILANS (Misik Land) is a fast fashion brand with simple positioning and high cost performance. Since the establishment of 1986, it has created a unique concept of fast fashion. Through novel product design and element collocation, it caters to the market demand and closely follows the international fashion trend.
In the women's luggage accessories market, MICHAEL&KILANS (Misik Lan) belongs to Guangzhou Sheng Yuan Trading Co., Ltd., and has gradually gained a key position, successfully shaping a life concept that advocates self-expression and is unique.
The company's main business scope includes Internet commodity retail (except for licensed and approved commodities); Retail of boxes and bags; Wholesale of cosmetics and sanitary products; Wholesale of boxes and bags; Internet commodity sales (except licensed and approved commodities); Wholesale trade of commodities (except licensed and approved commodities).
Wholesale of leather and leather products; Wholesale of shoes; Clothing wholesale; Clothing retail; Shoe retail; Retail trade of commodities (except licensed and approved commodities); Retail of cosmetics and sanitary products, etc.
Brand development:
The products are mainly fashionable, novel, unique and comfortable, with simple positioning, high cost performance and fast fashion. The main products are all kinds of luxury bags with excellent workmanship, elegance, leisure and fashion.
Following the opening of China store in Guangzhou on October 9, 2020, MICHAEL&KILANS (Misik Lan) has achieved omni-channel and large-scale distribution in more than 30 regions including Shanghai, Hunan, Zhejiang, Tianjin, Guangdong, Anhui, Henan and Northeast China.
According to industrial and commercial registration's information, Michael & Kieran brand is the trademark of Guangzhou Sheng Yuan Trading Co., Ltd., which was established on 20 18 12 2 1. The company applied for registration of the trademark on February 26th, 20th19th, which belongs to the 25th category of clothing, shoes and hats. The company already has a brand named "Misik Lan" in Chinese, and the category is 18 leather goods.