Yuanji Chinese hamburger is a chain company with certain strength in China. Its brand is a well-known flavor food in Shaanxi, focusing on green, healthy and scientific catering brands, which has been developed in the national catering market. Yuanji Chinese hamburger has a long history, and its brand has won a high evaluation in the market because of its own development strength, and its materials are exquisite, and its products are very successful. Therefore, Yuanji's Chinese hamburger can avoid the homogenization problem in the market and has unique business characteristics.