What is the purpose of marketing in Weibo? Why do you want to do this, Weibo? With clear thinking, we can be Weibo. The following are the promotion methods and skills of Sina Weibo that I have compiled, hoping to help you!
First, Weibo SEO marketing
As we all know, when you need to find someone or a hot news, you will search your information together, such as Baidu search, Sina Weibo search and so on. Then we can use these search engines to bring us traffic. We use Weibo's high-weight website platform to expose our own brands and market users.
The method is simple. We just need to find a recent hot news release related to our industry. The published content contains popular keywords, and pictures are added to the published content to attract users to click. If the number of words in Weibo is limited, you can add links to the website to attract users to click. (Generally speaking, it is easier for Weibo to participate in the ranking after certification. )
Of course, Sina also has a search engine. Sina's search mainly uses real-time messages or hot words. We can apply for Weibo account with popular keywords and website brand words. When users search for a hot keyword or real-time information, your Weibo will be easily displayed.
Second, Weibo promotes fans.
If you want to market your fans in Weibo, you must have fans, so there are many ways to increase fans in Weibo. If you want to market your fans, you must find the fans you need. The best way to find such fans is to start with competitors. You can check the fans who pay attention to our competitors and be mutual fans. When one of our authentication accounts pays attention to him, the probability of mutual powder is very high, so this method is a very successful method that I have been using at present.
Third, prize-winning marketing.
Offering free prizes is a marketing model, but it is also a means of promotion. Many people like this kind of prize, and they can get certain users in a short time. This is also the most widely used marketing model on Sina Weibo. Whether it's the tallest building renovated in Yuanzhou, the diamond ring given by bloves at the guessed price, or the mouse given by HR partner on the 10,000-storey building, they have formed effective interaction with netizens with the help of external material incentives to some extent.
Fourth, interactive marketing.
If you want to keep a user and get a user's affirmation, then you need to combine QQ marketing, WeChat marketing, QQ group and other marketing methods. When users are dubious about the content of QQ space, we will promote it through Weibo marketing, which will easily impress users and finally reach a deal.
;