1. Introduction to major search engines and SEO

2. The working principle of search engine

3. How to build a website

Keyword mining and analysis

1. keyword collection and classification

2. Keyword selection

Website internal structure optimization

1. The ranking mechanism of different search engines

2. Website URL optimization

3. Intra-station link optimization

4. In-station code optimization

5. Keyword layout optimization

6. Website content optimization

Website external link optimization

1. outer chain basis

2. Construction method of external link

3. Friendly links

4. External links to publish ideas

Website cheating and punishment

1. White hat and black hat

2. Common SEO cheating methods

3. Sandbox effect

SEO data analysis

The application of 1.SEO data analysis tool

2. The idea of 2.SEO data analysis

3.SEO data analysis method

4.SEO data analysis report