Dedication: I am passionate about my work and regard the struggle in my work as the joy and glory of my life.

Loyalty: the central content of loyalty is honesty and trustworthiness, loyalty to customers, loyalty to the company, and loyalty to the cause can inspire unparalleled enthusiasm for work and bring life to a new height.

Innovation: live up to new and creative ideas and solutions, face the past with forward-looking thinking, question, introduce new concepts and methods, and explore ways to solve business affairs and problems.

Service: foresee the demand of channel and terminal customer service and fail to meet the existing demand of customers, provide products and services higher than customers' expectations, and ensure customer satisfaction.