After becoming bigger and stronger, Beijing Antique City is constantly thinking about its cultural orientation. More than 600 high-quality cultural relics companies and dealers, and hundreds of thousands of China antique works of art, inspired us to build the first touching art museum in China, so that everyone can know about antiques, understand antiques, care for antiques and protect antiques. I have seen a lot of art galleries and museums, but most of them give people the feeling that they are staying at a respectful distance and can only look at them from a distance through the glass. In fact, what antique lovers, collectors and appreciators really need is to get started and feel the true sense of history. In order to achieve this goal before 2008, we have been making continuous efforts. On the one hand, we have been constantly carrying out internal transformation and upgrading the operating environment in the market in a planned way. In particular, businesses are strongly encouraged to carry out renovation, introduce the decoration concept of international art galleries, strive for perfection in materials, layout, furnishings, lighting, colors, etc., and form a * * * character and individuality, so that every store can become a small theme art gallery. On the other hand, it is to strengthen the quality training and improvement of merchants and employees. We have eight strict standards for every merchant who enters Beijing Antique City to ensure that every merchant is an elite in the antique industry. At the same time, we will continue to strengthen education and training to maintain the overall high quality level. For example, in 2007, a series of trainings on Olympic English, Olympic knowledge and Olympic etiquette were carried out among all merchants, and special teaching materials with the characteristics of Beijing Antique City were compiled and distributed, and experts and volunteers were hired to teach, so that the training rate reached 100%. At the same time, the clothing and name tags in the market are unified, so that every practitioner can become an image representative of the antique city, a professional commentator, a disseminator of China traditional culture and a volunteer of the Cultural Olympics.