But have you ever thought that in this society, the more you pursue stability, the less you can get stability. The market turmoil caused by market upgrading and the development of industrial revolution have made traditional industries miserable in the Internet age.
Why should traditional industries be transformed? In fact, in the final analysis, this is nothing more than two kinds of pain.
On the one hand, the traditional thinking of traditional industries has been deeply rooted after decades of development. If we want to change, it will inevitably bring ideological suffering and inner pain.
Secondly, new enterprises represented by the Internet are slowly devouring the market share of traditional industries. This kind of pain is characterized by dullness and pain.
Furthermore, we actually analyzed the internal and external reasons of the industry, which can well explain why the traditional industry has reached a period that has to be changed.
First, we look at the external environment. When we ask why enterprises are not doing well, many people will say "the market is not doing well" in general. What is wrong with the market? what has changed?
1, the customer has changed:
The escalation of consumer demand makes it more and more difficult for us to meet their needs.
I mentioned a "concept of consumption degradation" in an article before, which means that consumers are more rational and pursue cost performance. This is just the opposite of consumption upgrading, which means that consumers pursue quality and brand, far exceeding price. Personally, these two concepts are also applicable to this article. Consumption upgrading and demotion are the manifestations of consumers at different consumption levels, and the customers corresponding to traditional industries are in this period of consumption upgrading.
For example, in the training industry, facing the traditional training industry, there are all kinds of teachers. Faced with such a market environment, coupled with the quality requirements of consumers for this industry, traditional education and training has been far from meeting such requirements. Therefore, the transformation with the convenience of the Internet is the way for the traditional training industry to achieve self-salvation. Putting training online is one of the ways to change traditional training.
2. The competitors have changed:
In the past, traditional industries were all played by powerful enterprises, and competitors were all in the same industry. Everyone knows the routine and naturally knows how you play. But it's different now. The sudden emergence of new enterprises, mainly internet enterprises, has subverted the gameplay of traditional industries.
More importantly, these entrepreneurs, represented by entrepreneurs and cross-border, are promoting the development of traditional industry revolution. In the past, your traditional industry thought you were God, ignoring customers and providing quality services? Ok, let's meet the needs of consumers. I can take your place when I meet them.
This is an external change faced by traditional industries. Your past advantages are gradually being wiped out in the internet age. Therefore, in the traditional thinking, you have done nothing wrong, but in the current thinking, the cause is like sailing against the current, if you don't advance, you will retreat! This is an era of competition. If you do it wrong, it is the biggest mistake!