Depends on what you think. In fact, in the early years, this kind of behavior was considered to be economically minded, but now, basically everyone with this talent will do it. Not an economic mind. Can only say that save some money for yourself and promote it. After all, it costs money to hire a professional publicity team or advertise, and the effect is not necessarily good!

It is a bit blunt to understand this behavior as having an economic mind. Rather than explain it this way, Zhu Jun's wife danced to advertise her training class in order to save an advertising fee, and wanted to use her pre-existing identity to better sell her flyers. Nowadays, many small celebrities will speak for their products. For example, the star who opens a hot pot restaurant will also use his personal image to speak for the hot pot restaurant, which will also bring better benefits to the store.

Generally speaking, as long as a person is engaged in business activities, he will have a certain business mind, and he will also make the assumption of economic man and pursue the maximization of interests. However, there are two main ways to maximize profits. The first is to reduce costs, and the second is to increase sales. Everyone wants to increase sales, but it is unrealistic to increase sales substantially in a short time, so many people will start from the perspective of reducing costs. And the cost is divided into many kinds, Zhu Jun's wife's approach is tantamount to reducing the cost of sales. For small manufacturers, this kind of advertising expenditure is nothing, but for some large enterprises, the proportion of advertising expenses to sales expenses is still very high. Just asking a star to speak, the starting price is very high. Therefore, if this expenditure can be saved, the profitability of commodities will be greatly improved.

We can often hear about which anchors live broadcast with goods on the Internet. In fact, they also use their own people to promote this proper noun. Many well-known anchors will go to their hometown to speak for their hometown's agricultural products, which is also a way to increase revenue. However, this method does not belong to reducing sales costs, but increasing sales.

Now this way of bringing goods is more acceptable, and everyone is happy to buy goods in this way. As long as the quality of the goods sold is guaranteed and the price is right. This method of hoarding goods can be regarded as a novel sales method. The more popular this method is, the more enthusiastic people are about it. However, as consumers, we are more concerned about not the diversity of sales methods, but the quality of the goods we pay.