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How to grasp the psychological analysis of customers in the clothing sales experience of salespeople?
1. Clear objective 2. The research of healthy psychosomatic psychologists proves that the first impression is very important. Because of the particularity of sales promotion, customers can't have enough time to discover the inner beauty of clothing salespeople. Therefore, the first thing clothing sales staff should do is to have a healthy body and give customers a vibrant impression. Only in this way can customers have the will to communicate. 3. Strong customer development ability Excellent clothing salespeople have strong customer development ability. Only by finding the right customers can the clothing salesmen sell successfully. Excellent clothing sales staff can not only locate the customer base well, but also have strong ability to develop customers. 4. Strong self-confidence is an essential feature of successful people, and successful clothing salesmen are no exception. Clothing salespeople will think they will succeed only if they have strong self-confidence. Psychologists have found that things tend to develop in the direction of imagination and according to people's minds. When holding the idea of approaching and persuading customers and returning home with a full load, clothing salespeople will not worry and fear when visiting customers. Successful clothing salespeople have strong interpersonal skills. Only self-confidence can win the trust of customers and have the desire to communicate with customers. 5. Solid professional knowledge The fifth key to successful sales is solid professional knowledge. Excellent clothing sales personnel have much stronger professional knowledge of products than ordinary business personnel. For the same question, the general business staff may need to consult the information to answer, while the successful clothing sales staff can answer immediately and give a satisfactory answer in the shortest time. That is, excellent clothing salespeople are always better than ordinary clothing salespeople in learning professional knowledge. 6. Finding customers' needs quickly is the sixth key factor to win sales. Even if it is the same product, different customers have different needs, and their demands for products are different. Excellent clothing sales staff can quickly and accurately find the purchase needs of different customers, thus winning orders. 7. Interpretation skills In addition, the excellent interpretation skills of clothing sales staff are also the key to success. Excellent business people are good at using briefing skills, providing information that customers want to know concisely and accurately, answering customers' questions accurately and giving customers the answers they want. Being good at handling objections and turning them into selling points of products is the eighth key factor to win. Excellent clothing salespeople always make deals with customers faster than ordinary clothing salespeople. The competition in the sales market is very fierce, and customers often have many choices, which brings great pressure to the clothing sales staff. To seize customers, business personnel need to be good at handling customers' objections, seize customers' buying signal, and let customers sign bills easily and happily. 9. Being good at tracking customers and keeping in touch with old customers while developing new customers is one of the keys to the success of clothing sales staff. Clothing sales staff can create a lot of high performance, which requires customers to buy more, which requires clothing sales staff to achieve the most perfect management to meet customers. Successful clothing salespeople need to contact customers frequently, so that customers can get a high degree of spiritual satisfaction. 10. Strong collection ability is also one of the keys to successful sales, otherwise it will fall short. Excellent business personnel can recover the payment more quickly than ordinary clothing sales personnel when dealing with the payment problem. When customers evade payment (shirking responsibility, making excuses or making friends to delay payment), excellent sales and business personnel can find ways to make customers pay quickly. Only by grasping the 10 key elements of successful sales, imitating learning and strengthening into their own habits can clothing salespeople achieve sustained success and get better and better performance. Sales Skills of Clothing Salespeople In the process of clothing sales, salespeople play an incomparable role. It is very important for salespeople to master the skills of clothing sales. First of all, pay attention to the skills of recommending purchases. In addition to showing and explaining clothes to customers, shop assistants should also recommend clothes to customers to arouse their interest in buying. Have confidence when recommending clothes. When recommending clothes to customers, salespeople should have confidence in themselves, so that customers will have trust in clothes. ② Suitable for customer recommendation. When presenting goods and explaining them to customers, we should recommend suitable clothes according to the actual and objective conditions of customers. ③ Use gestures to recommend to customers. (4) It has the characteristics of commodities. Every kind of clothing has different characteristics, such as function, design, quality and so on. When recommending clothes to customers, we should emphasize the different characteristics of clothes. ⑤ Focus the topic on commodities. When recommending clothes to customers, we should try our best to lead the topic to clothes, and pay attention to customers' reaction to clothes, so as to promote sales in time.